Really intriguing billboard
On one hand, this seems like a bad billboard….
❌ No description.
❌ Not obvious what the product is.
On the other hand, it got me to Google “Really . …
Advertorials are [ADVERTISEMENT] + [EDITORIAL CONTENT]. Example: A company like Purina dog food can pay BuzzFeed money to publish an article called “10 Cute Pupppies Who Love To Eat.” In some of the pictures, they might be eating Purina brand dog food. THAT is an advertorial!
On one hand, this seems like a bad billboard….
❌ No description.
❌ Not obvious what the product is.
On the other hand, it got me to Google “Really . …
I heard a friend talking about a daily check-in practice his team does at work called: P.E.I.
You rate each of these from 1-5:
Physical: How you feel physically.
Emotional:…
This helpful magazine guide is so good you can almost cut it out of the magazine and frame it!
It almost reminds me of this Guinness Oyster Guide that was …
This is a clever use of before and after to bring awareness to a cause.…
Nikon remixes a popular polaroid ad. We see the extreme disappoint in the models that are using polaroid cameras & film.…
The images suggest that the fabric is so stretchy that you can easily roundhouse kick people or pose as captain morgan.
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The copywriter basically gathered all of the positive press reviews of there car and slapped it all together in this ad.…
Nikon displays social proof that supports the headline by displaying images of there long list of best selling cameras over the years. It shows that they have been in this …
It basically says “so easy a idiot can use it” at the same time saying “it’s so good a genius uses it”.…
This was one of the smallest cameras on the market at the time. Consumers had much doubt that it would take a good picture. The copywriters leaned into this doubt …
A sneaker with a guarantee/ warranty just like a car. That was surely talked about back then. What can your ad offer that would seem out of place in your …
The copywriters took a age old question everyone knows and relayed it to the speed in which they deliver package.…
This clever headline speaks to the joy of ownership and the quality (the underlying message is that the bike is built to last a lifetime).…
I love how this ad relates its product’s feature to another popular product on the market that is known for kind of the same thing.…
The nature of tech companies are constant innovation and changes to their products. The same was true in the early days of automobile manufacturing. I’m sure the question the headline …
Great headline that basically says this car is fully loaded. The body copy goes on to expand on the headline.…
My favorite line in this copy is “Best argument yet for brushing 3 times a day”.
Classic ad layout that could be copied for social media ad use:
Headline
Product …
This ad shows the reader a variety of ways you can use the product displayed in a eye catching way.
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I really like the graphics. It breaks down weight gain on a graphic and visually shows the difference between FAD diets and a solid game plan for sustainable weight loss.…
Burger King writes a letter to Michelin Star to make the case for why they deserve to be awarded the highly coveted restaurant award. Here is my favorite line: “How …