Daily life check-in
I heard a friend talking about a daily check-in practice his team does at work called: P.E.I.
You rate each of these from 1-5:
Physical: How you feel physically.
Emotional:…
Category: Advertorials
Advertorials are [ADVERTISEMENT] + [EDITORIAL CONTENT]. Example: A company like Purina dog food can pay BuzzFeed money to publish an article called “10 Cute Pupppies Who Love To Eat.” In some of the pictures, they might be eating Purina brand dog food. THAT is an advertorial!
Using a cast iron skillet rules chart
This helpful magazine guide is so good you can almost cut it out of the magazine and frame it!
It almost reminds me of this Guinness Oyster Guide that was …
Before and after print ad for non profit
This is a clever use of before and after to bring awareness to a cause.…
Vintage camera ad mocks the competition
Nikon remixes a popular polaroid ad. We see the extreme disappoint in the models that are using polaroid cameras & film.…
Vintage jeans ad give benefits through images
The images suggest that the fabric is so stretchy that you can easily roundhouse kick people or pose as captain morgan.
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Vintage car ad is a big testimonial
The copywriter basically gathered all of the positive press reviews of there car and slapped it all together in this ad.…
Vintage camera ad displays social proof
Nikon displays social proof that supports the headline by displaying images of there long list of best selling cameras over the years. It shows that they have been in this …
Genius vintage camera ad
It basically says “so easy a idiot can use it” at the same time saying “it’s so good a genius uses it”.…
Vintage camera ad
This was one of the smallest cameras on the market at the time. Consumers had much doubt that it would take a good picture. The copywriters leaned into this doubt …
Vintage sneaker ad with unique selling point
A sneaker with a guarantee/ warranty just like a car. That was surely talked about back then. What can your ad offer that would seem out of place in your …
memorable vintage FedEx print ad
The copywriters took a age old question everyone knows and relayed it to the speed in which they deliver package.…
Vintage BMW clever print ad
This clever headline speaks to the joy of ownership and the quality (the underlying message is that the bike is built to last a lifetime).…
Vintage Range Rover ad
I love how this ad relates its product’s feature to another popular product on the market that is known for kind of the same thing.…
Vintage Land Rover ad speaks on innovation
The nature of tech companies are constant innovation and changes to their products. The same was true in the early days of automobile manufacturing. I’m sure the question the headline …
Vintage Nissan Dotson print ad
Great headline that basically says this car is fully loaded. The body copy goes on to expand on the headline.…
Novelty toothpaste vintage ad
My favorite line in this copy is “Best argument yet for brushing 3 times a day”.
Classic ad layout that could be copied for social media ad use:
Headline
Product …
Vintage Spam ad
This ad shows the reader a variety of ways you can use the product displayed in a eye catching way.
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Reddit ad urging viewers to take a quiz
I really like the graphics. It breaks down weight gain on a graphic and visually shows the difference between FAD diets and a solid game plan for sustainable weight loss.…
Crazy Burger King letter to Michelin Star
Burger King writes a letter to Michelin Star to make the case for why they deserve to be awarded the highly coveted restaurant award. Here is my favorite line: “How …
