Category: Advertorials

Advertorials are [ADVERTISEMENT] + [EDITORIAL CONTENT]. Example: A company like Purina dog food can pay BuzzFeed money to publish an article called “10 Cute Pupppies Who Love To Eat.” In some of the pictures, they might be eating Purina brand dog food. THAT is an advertorial!

Kissing advertorial

This is a crazy little advertorial that starts out like a “kissing guide” – complete with 1-2-3-style images down the left-hand side of the page – and then transitions into …

AppSumo Advertorial

If 70% of the article would be about the benefits of the product, how to use the product, and other cool benefits you’d get by having it.

Then less than …