Category: Advertorials

Advertorials are [ADVERTISEMENT] + [EDITORIAL CONTENT]. Example: A company like Purina dog food can pay BuzzFeed money to publish an article called “10 Cute Pupppies Who Love To Eat.” In some of the pictures, they might be eating Purina brand dog food. THAT is an advertorial!

Vintage camera ad

This was one of the smallest cameras on the market at the time. Consumers had much doubt that it would take a good picture. The copywriters leaned into this doubt …