Category: Formulas

For centuries people have tried to formulate and templatize marketing strategies.  Each formula doesn’t have to be followed precisely, but they are very useful for getting started and filling a blank page with a framework.

Base Content Priority Chart

This is a chart that shows how “Base Content” should be the main thing you create, then focus on “Base Promotion”,  then focus on Social Media.

The reasoning is you …

The 22 Rules of Storytelling by Pixar

These are some rules of storytelling by the famous movie production company Pixar:

#1: You admire a character for trying more than for their successes.

#2: You gotta keep in …

WhatsApp Design Principles

A product designer at WhatsApp listed these 5 rules WhatsApp sticks to when designing a product for over a billion people.


Testimonial Script

Hey there!  We’re trying to see what you thought of _____________ you bought.

We’d completely love it if you responded to these few questions:

1.) What is your name?
2.)

Three Pronged Pricing

Three pronged pricing is how you can offer a super low price so you don’t scare people away, but also offer a really high price to make sure you keep …

The 12-Step Formula for Sales Letters

1. Get attention
2. Identify the problem
3. Provide the solution
4. Present your credentials
5. Show the benefits
6. Give social proof
7. Make your offer
8. Inject scarcity