208 Formulas Examples
Delve into proven marketing formulas that drive results. From AIDA to PAS, explore frameworks that help structure compelling messages. Ideal for copywriters, marketers, and anyone crafting persuasive content.
Delve into proven marketing formulas that drive results. From AIDA to PAS, explore frameworks that help structure compelling messages. Ideal for copywriters, marketers, and anyone crafting persuasive content.
This poster is a masterclass in legal-clickbait copy. Big, bold: “MICHAEL JORDAN LOVES OUR CEREAL*”. Your brain instantly thinks of...
Your content isn’t losing because it’s bad… it’s losing because it’s invisible in those first 3 seconds. That Instagram reel...
Two people sit on a quiet stage in orange armchairs, but the caption does the shouting: "They used to shoot...
Ever stare at your copy and think, “It sounds… fine”? That’s the problem. Fine doesn’t convert. This chart from Tom...
Most LinkedIn posts flop because they start with “Happy Monday!” instead of grabbing attention fast. This simple visual nails a...
Most brands hide the weird ingredient. This ad for a cauliflower-based chocolate ice cream does the opposite: it shouts the...
If you talk to Claude like a search bar, you’ll get search‑bar answers. Talk to it like a strategist with...
Successful creators write 100 posts to find 10 that work. Unsuccessful ones write 10 posts and wonder why none work.
Quantity creates quality.
Volume negates luck.
You're not doing enough.
Most people want viral results from half-hearted effort. They publish a handful of posts, refresh analytics, then declare, “Content doesn’t...
Ayman Al-Abdullah nailed it: growing a business happens in levels. You don’t get to skip ahead. Each level demands new...
This chart by Tom Pestridge nails what most marketers forget: marketing isn’t about clever tactics, it’s about human behavior. Each...
Ever try to sell a $2,000 product to someone who just met you? Tough. The Value Staircase shows you how...
Most marketers obsess over flavor: the logo, the tagline, the pretty bottle. The image above does the opposite. It openly...
Apple’s legendary “To the crazy ones” ad is basically a plug‑and‑play formula for writing copy that gives your readers goosebumps....
One-line ads are tiny billboards that punch way above their weight. This NYC taxi ad is a masterclass in how...
This image calls out is launching too late. The bold blue graphic screams the actual secret: your launch is won...
That slick chart nails a mistake almost every marketer makes: confusing plans with strategy. Strategy is how you win long-term,...
Neville MedhoraThis image is a working outline for the timeless AIDA formula: Attention, Interest, Desire, Action. It’s the easiest way to...
