King of the Hill Visual Style Guide:
Checkout this “Visual Style Guide” used by the animation team at King of the Hill.
Here’s a few more slides of the style guide:
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For centuries people have tried to formulate and templatize marketing strategies. Each formula doesn’t have to be followed precisely, but they are very useful for getting started and filling a blank page with a framework.
Checkout this “Visual Style Guide” used by the animation team at King of the Hill.
Here’s a few more slides of the style guide:
…
Sometimes your target audience to sell to ISN’T WHO YOU THINK. This video shows you a quick way to think more broadly about your target audience. …
An interesting chart about hidden rules between income classes. This could be used to speak clearer to your target audience.
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Originally listed out by Joe Sugarman in his book The AdWeek Copywriting Handbook, he identified 24 “triggers” that can cause people to purchase something. …
Still the best copywriting formula around: AIDA
If you’re trying to figure out how to position something, run it through the AIDA Formula first.
You can even tell ChatGPT to …
I wrote a blog post full of copywriting formulas here, mainly these:
#1.) AIDA: Attention, Interest, Desire, Action
#2.) PAS: Problem, Agitate, Solution
#3.) PASCA: Problem Agitate Solution Call …
Here’s a helpful cheat sheet to screenshot that will help you create Twitter posts.…
“The Circle Of Influence” concept can be applied to your business:
• Circle of Control: You can completely control these.
• Circle of Influence: Can’t fully control, but can influence.…
81% of people say that email is their primary form of communication at work because it’s:
• Time-stamped
• Reliable
• Archivable
• Deposition ready
I will say a huge …
Here’s an idea for the U.S. Department of Education:
Crowd-source short form videos for every subject & every grade K – 12. Students can casually browse these like TikTok as …
This is a copywriting formula that means:
Attention
Transformation
Interest
Desire
FAQ
Action…
This is a neat infographic that sums up how to create a compelling story…
This very simple graphic from Instagram shows how not to participate in “toxic positivity” by giving you concrete phrases to say (and not say).
In a simple square graphic this …
Everyone’s heard, “Take your dogs age and multiply by 7 to get it’s human age.”
However the story is a little more complicated than that depending on a dogs weight …
This cool guide of chores shows common chores for different ages of children.…
This form of proofreading is fading due to the proliferation of digital writing, but this is the markup language writers and editors would use.…
Great reminder that people don’t necessarily want the product or software itself, but rather the result it brings.…
Good friends bring up hard conversations, even if it’s unpleasant.
If you see a bad habit a close friend is doing, it might be worth the difficult conversation to bring …
This cool circle chart shows the different areas of your Comfort Zone.…