Book Split Testing: Noah Kagan’s Million Dollar Weekend
Look at this “Split Testing” Noah Kagan did to find the right book cover: He took a picture from a book store shelf, then rendered different colors of the book …
Category: Essay
Here are some Essays about random things, mainly told by @NevMed
No caffeine for the next two weeks.
I’m just gonna do it: I’m not gonna drink caffeine for the next two weeks.
I’ve tried tapering off and keep failing, so it’s time to rip the Band-Aid and …
How content creators could get paid for their work.
In a perfect world without inefficiencies, a content creator should get paid for their work directly from the person consuming:
• You watch my video –> You pay me a …
“Dall-E 3” image generator
Open AI just released their “Dall-E 3” image generator. I’ve been playing around with it, re-doing pieces of my own marketing for fun!
Email banners:
Logos:
Web layouts:…
It use to be…changing platforms
Platforms change, but good content and interesting people always rise to the top. For example….
It used to be MySpace
It used to be Friendster
It used to be LinkedIn…
One Pager Examples
A “One Pager” is meant to be a high-level-overview on a topic, generally printed on ONE side of paper.
These are frequently used in government when an agency …
AIDA is still the best
Still the best copywriting formula around: AIDA
If you’re trying to figure out how to position something, run it through the AIDA Formula first.
You can even tell ChatGPT to …
Copywriting Formulas
I wrote a blog post full of copywriting formulas here, mainly these:
#1.) AIDA: Attention, Interest, Desire, Action
#2.) PAS: Problem, Agitate, Solution
#3.) PASCA: Problem Agitate Solution Call …
The ULTIMATE way to spread your advertisement
If you’re advertising something, the ULTIMATE way to spread your advertisement is by making it so valuable people want to save it, maybe even share it.
For example I saved …
What happens when messaging groups get to big?
Anyone else notice when messaging groups get too big, the quality goes down dramatically?
Like if you’re in an iMessage or WhatsApp group where people keep getting added, it has …
“Units of Luck”
Instead of think of “Luck” as some nebulous concept, think of it like a unit of measure.
In other words: How many “Units of Luck” are you producing for yourself?…
Consulting on a platform
One regret I’ve had is not putting my consulting on a platform.
This tiny hidden page is what 100% of my consulting has come through 😂
That dumb page has …
Before and After Transformation Photos
An extremely common Instagram Ad I’ve been seeing is this white paint makeover for older brick houses.
They just paint over the brick, and paint the window trims black so …
“I haven’t been broke since I was 17, and have always had several years of savings ready!!”
Sometimes I’m jealous of people who are like: “I was broke as shit 2 years ago but now I’m hella rich and I’m gonna teach you how!!”
My story is …
Cloud of Influence
The “Cloud of Influence” is the cloud of exposure you get from posting on multiple platforms:
→ People directly subscribed (high engagement)
→ Mentions & conversations (medium engagement)
→ Exposure …
Why do Le Labo candles smell so much superior to other candles?
I’ve spent hundreds of dollars on these candles (FREAKIN CANDLES!!) and wanted to know why I couldn’t find a cheapo knock off.
Honestly it was a difficult question to answer …
Great unsubscribe email from Drizly
Sometimes using a “pattern interrupt” is great way to grab attention. A “pattern interrupt” can be something something that’s a little different than normal, and gets attention in an otherwise …
Daily life check-in
I heard a friend talking about a daily check-in practice his team does at work called: P.E.I.
You rate each of these from 1-5:
Physical: How you feel physically.
Emotional:…
Monthly and Yearly Pricing
You must have noticed that almost every service you signup to has either Monthly pricing, or Yearly pricing.
This may seem relatively obvious, but capturing a yearly customer is farrrrr …
Copywriting over the years
“Copywriting” is associated with writing words on a page, but my definition is:
“Installing an idea into someone’s head and getting them to take action.”
The medium could be:
– …