About page for app company leads with a mission statement and company culture
Even on the about page, the copy is still “you” focused.
They then go into their mission statement which is also customer focused.
My favorite part is the social proof …
Category: About Pages
About Pages are where a new customer discovers what you (or your website) is all about. A good about page should inform people with cool facts, and also point them where to go next.
About page with great use of stats for social proof
The stats as social proof is powerful. “200M+ customers served” is a big deal.
They establish more trust by listing all of the firms and famous investors that back the …
About page lacks key elements
The copy is not the problem. Its how it is displayed.
- Huge blocks of text is hard to read. The text should be broken up into 2-4 sentence paragraphs and/or
About page with many displays of social proof in form of company stats
Aside from the general history of the company which most about pages consist, this brand goes a step further and uses stats to show value and establish trust.…
Non profit about page is really a sales page
This about page has key elements of a good sales page.
- The opening graphic illustrates traditional fundraising vs the Omaze platform followed by a few testimonials to back it up.
About page for saas – social media scheduler
A brief description of the company’s history with great social proof showing off their big name clients. This is followed up with more social proof in the form of blurbs …
Good keynote speaker about page
A photo of the speaker is a must.
The copy gives many ideas of what the speaker could talk about in his keynote.
A well paced call to action to …
About page for cashback app that sells
Like any good “about” page, they mention a few words about the company. The brand doesn’t waste an opportunity to sell.
Throughout the page they show the product in use …
Great about page that screams authenticity
This sneaker brand highlights the entire team wearing their favorite sneakers. This is a great way to let there potential customers know they are authentically part of the sneaker community.…
Exploding Topics About Page
Great simple about page that has shows exactly what the product does, social proof about who builds and who uses it, and a strong CTA for email capture at the …
MyMind “How It Works” Beautiful Page
This is a beautifully down “how it works” page by MyMind.…
Professional translator’s “past work”
Mariana Serio is a professional translator and this image is taken from her About page.
It’s great because it highlights her past work in an organized, effective way.
24 million …
The “Don’t Hire Us” Page
Instead of using a “Hire Me” page like the rest of the world, this web design company has a “DON’T Hire” page.
It looks weird on the menu and is …
Kopywriting Kourse About Page
These heat maps tell us what we could do different on this about page.
About Page Heat Map:
About Page Scroll Map:
About Page Confetti Map:
…
Great About Page from Ry Rob
This is a great About Page by Ry Rob that takes people through his journey in a quick and visual way, and then directs them to his most popular blog …
Frase AI About Page
This is a nicely done about page that explains the background of the product (just enough, but not too much) so the customer can understand what it is.…
KlientBoost About Page with employee descriptions
This is a great about page that has tons of employee pictures + personality-filled descriptions.…
Codementor “How It Works” Page
This is a great page my CodeMentor.io that in plain English explains how to use their service. They use clear titles, easy descriptions, and related pictures in a staggered layout.…
Enchanting Marketing About Page
This about page explains how Enchanting Marketing’s books and courses can help marketers write copy, who the founder is and the alter ego that she uses. Her resume and testimonials …
OkDork About Page
This super clean about page gives you a glimpse of who Noah Kegan is, what he has done and the OkDork team.…
