Patagonia Anti-Black Friday Ad
This ad grabs your attention by telling you NOT to buy their jacket. Once they have your attention, they go on to educate you on consumerism’s negative effect on the …
Category: Ads
These are clever and high-performing ads throughout the internet and IRL.
Stanford Design Thinking Gmail Ad
This was an ad seen in Gmail for Stanford Design Thinking courses.…
Have you gone noseblind?
Febreze popularized the term “noseblind” in a series of TV ads over the last 10+ years.
This image is great because it’s simple, direct, and eye-catching. Even if you don’t …
IWC Watch Guerilla Marketing
This creative ad placement essentially forces people to “try on” the watch and imagine what it would be like to have one of their own. Clever.…
Budweiser Let’s Get Together Ad (1952)
This Budweiser ad from 1952 plays on a couple of universal truths:
- Democrats and Republicans have never seen eye-to-eye.
- Beer is a good excuse to get together.
It’s a great …
Reebok Pump Michael Chang Ad
Back in the early ’90s, the Reebok Pump was just as popular as Nike’s Air Jordans.
Reebok had some pretty good ads about how their shoes could be “inflated” to …
Raelyn Tan’s Secret Vault Image
This is from a Facebook ad for a marketer’s email templates.
We usually highlight images here on Swipefile.com because they’re very clear and understandable.
This image is great for the …
Boots for sale on Craigslist (before and after)
This is from the Kopywriting Kourse forum, where a member posted a rough Craigslist ad for boots and had the main image re-done to be more engaging.
Before, the photo …
Dentist Shark Facebook Ad
If this shark doesn’t grab your attention while scrolling through your Facebook feed, I don’t know what will.…
Starwax Super-Targeted Ad
This ad campaign is a great example of lasering in on one tiny audience and making them feel understood.
Most people see these ads and don’t get it. But clean …
How To Create Advertising That Sells by David Ogilvy
This is David Ogilvy’s most successful ad, bringing in billions of dollars of revenue for the Ogilvy & Mather advertising agency. They literally just published all their trade secrets which …
Funny Dentist Ad
This funny image instantly proves how important it is to take care of your teeth (and visit the dentist). If you fell for it, it’s hard to argue against it. …
Facebook Vintage Newspaper Ad
This creative newspaper ad by Brazilian ad agency Maximedia shows Facebook as if it were antique technology. The idea is that advertising trends and technology move fast, and their ad …
The Shoe Pocket
The product might look a little funky but the ad is great.
It showcases the “shoe pocket” in action, both as a close-up and on a shoe.
The close-up image …
Youtube Vintage Newspaper Ad
This creative newspaper ad by Brazilian ad agency Maximedia shows Youtube as if it were antique technology. The idea is that advertising trends and technology move fast, and their ad …
Skype Vintage Newspaper Ad
This creative newspaper ad by Brazilian ad agency Maximedia shows Skype as if it were antique technology. The idea is that advertising trends and technology move fast, and their ad …
Twitter Vintage Newspaper Ad
This creative newspaper ad by Brazilian ad agency Maximedia shows Twitter as if it were old technology. The idea is that advertising trends and technology move fast, and their agency …
Bounty Paper Towel Comparison Ad
Instead of trying to convince potential buyers of the superiority of your product using words, consider running a comparison test and showing an image (or video) of the results!…
Autonomous Chair Video Ad with Callouts
This is a great ad because it sets up a comfortable + happy guy on an Autonomous chair vs an uncomfortable woman on a “regular” office chair.
Then it zooms …