Michael Cera + CeraVe Advertising Campaign
I really like this Michael Cera + CeraVe advertising campaign 😂
This was developed by WPP and Ogilvy after seeing random rumors on Reddit that Michael Cera created CeraVe.
Weeks …
These are clever and high-performing ads throughout the internet and IRL.
I really like this Michael Cera + CeraVe advertising campaign 😂
This was developed by WPP and Ogilvy after seeing random rumors on Reddit that Michael Cera created CeraVe.
Weeks …
People like this secretly kill it but rarely post how they do it (I know bc a lot of them hire me).
The play for a hangar-flyer like this:
Hire …
I love seeing local flyers like this in the wild.
$2 worth of printing
+
$2 worth of tape
=
1,000’s of eyeballs on your flyers and potentially thousands of …
….The original
Let’s give it a more modernized headline 😂
What if we made it more seasonal and festive??
Let’s give it a totally different 90’s vibe (AI generated):
Let’s …
Which of these do you think would do better? A or B?
In our community site Laurie Bell completed this A/B split test:
Which of these Facebook ads will do …
I learned a lot about pools from this simple Instagram Ad. The combo of showing an unfinished pool without water then highlighting (with text and arrows) the different parts of …
The CyberTruck buzz reminds me of the iPhone launch:
– Everyone thought it was partially stupid (no keyboard was a VERY big deal back then).
– So drastically different it …
This would be such a cool experiment to try out. Walk around in public with a QR code and see how many website visits you get.…
My dream marketing experiment:
Put a QR code on the Las Vegas Sphere and see how many people click it.…
What a cool advertisement displaying the value of learning English:…
A super simple before & after photos showing with the Datarails product you can go from complicated spreadsheets to a beautiful and easy-to-understand dashboard.
Before & Afters are great because …
As an experiment a few years ago I bought a billboard for Copywriting Course. It was on a decently busy street and it cost $904 total (printing + posting).
The …
There’s been trouble with the SAT and the ACT, and College Board (owner of the SAT) has been making some business model changes to maximize revenue that are very unfavorable …
An ad like this can cost between $200 and $1,000 in a local magazine. If you fish just ONE CLIENT from this ad, it more than pays for it.
Chat …
Sometimes ads don’t have to be all that informative, rather just “catch the user at the right time.” This is called Evergreen Advertising.
This kind of ad can be run …
Client: “It’s hard to get attention for a roofing company.”
Copywriter: “Hold my beer.”…
This Canva announcement for a product called “Magic” is very Apple-like, and even has a strong CTA to “add to calendar” to watch the release.
When you login to Canva …
This print ad uses a bunch of swatches of toast starting from light to burnt with the settings used on R180 Smart Cooker Toaster. Showing that this toaster gets your …
There’s something so brilliantly easy to understand about this ad. By showing a “long pencil” it demonstrates how this mechanical feed pencil can last much longer than a regular pencil.…
Amazing header image from a Duluth Trading Company email that made me LOL 😂
Everything about this is simultaneously funny AND descriptive:
The full original image from @DuluthTradingCo:
Chat …