Kodak 4-Shot Flashcube Ad 1967
Back in 1967 if it was dark photos barely came out, so this “Flashcube” was affixed to your camera and would light up simultaneously with your picture to light it …
Category: Print Ads
Marketing, Copywriting, and Direct Mail all got started with the invention of mass printing. Since then paying for placement in a physical publication has become an art, and a science. Here are some classic high converting print ads for inspiration, and sometimes just sheer beauty.
Logic-minded Gatorade Print Ad
This Gatorade ad from 1971 lays out the “scientific” claims for Gatorade being better at quenching thirst than other drinks.…
Vintage camera ad displays social proof
Nikon displays social proof that supports the headline by displaying images of there long list of best selling cameras over the years. It shows that they have been in this …
J.C. Penny 1981 “Fox” Ad
To compete with famous Lacoste “Alligator” J.C. Penny invented their own line of clothing with a “Fox” that kind of knocked off the look of the Lacoste Alligator!
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Rolls Royce Ad
A beautiful ad from Rolls Royce showing off the luxury life they associate with.…
Range Rover ad with a clever price call out headline
This is a simple ad that shows the product, features and the price. Simple but effective if you have a desirable product with a good reputation.…
Vintage Omega Ad displays social proof
Omega taps into the trust power of NASA with this ad. The copywriter basically says “This watch was trusted by NASA astronauts to keep time while traveling to the moon. …
Vintage Porsche ad pokes fun of the competition
This playful headline cuts to the core. They basically say “you and I both know a Porsche is your dream car, not any others – so don’t settle”…
Vintage Range Rover ad with amazing headline
I definitely don’t treat a rental car the same way I treat my own. Like hitting speed bumps at full speed. The copywriter definitely tapped into our human nature when …
Bob Felder Baseball Glove Advertisement
This advertisement for a baseball glove does a great job of explaining all the features of the glove, and even uses some helpful text & arrow callouts to explain.…
The Day My Kid Went PUNK
This is an awesome advertisement for a movie in 1987 where a kid becomes a “punk rocker” and the parents are really concerned.…
1976 “Dynamite Stereo” Ad
This was a magazine ad for a “dynamite” stereo speaker player that played 8-track music cartridges.…
Gary Halbert Coat of Arms Letter Real Product Picture
A Twitter user @eston_esau found his grandpa’s Coat of Arms Letter hung on a wall!
Here was the customized “Rogers” mailer:
This was the original Gary Halbert Coat of Arms …
1973 Brylcreem Hair Length Ad
This ad from Brylcreem hair sprays and hair gels showed what the “in” hairstyles of the early 1970’s were.…
Vintage car ad speaks directly to young men
This ad is a testament to the cpy writer knowing exactly who he is marketing to. Good research makes great ads.…
Kamen Rider Movie Poster
Not sure why, but this movie poster for Kamen Rider just looks….awesome!…
Vintage Range Rover ad shows how they are different
This image is very strong. It shows the Range Rover doing something 90% of the cars on the market at the time could not do.…
Vintage sneaker ad with unique selling point
A sneaker with a guarantee/ warranty just like a car. That was surely talked about back then. What can your ad offer that would seem out of place in your …
memorable vintage FedEx print ad
The copywriters took a age old question everyone knows and relayed it to the speed in which they deliver package.…
