Category: Print Ads

Marketing, Copywriting, and Direct Mail all got started with the invention of mass printing.  Since then paying for placement in a physical publication has become an art, and a science. Here are some classic high converting print ads for inspiration, and sometimes just sheer beauty.

AMF Bowling Print Ad (1959)

This ad does a great job using images that get you to imagine all the benefits (e.g. family bonding and fun) you’ll experience when you go bowling.…

Corvette Print Ad

Here’s an example of an ad with an eye-catching image that grabs attention, a curious headline that sucks you into the copy, and copy that helps you “feel” the power …

Quinine Whisky Remedy Print Ad

This ad shows a product focuses on the health benefits of a product normally thought of as being unhealthy. This is unexpected, grabs attention, and gives whiskey-drinkers validation to drink …

Brazinco Sun Screen Ad

Here’s another great example of an ad that uses the “it’s so effective, it even works for ____” formula:

This sunscreen is so strong, it even works for vampires!

Gold’s Gym Train At Home Ad

Gyms may be closed now, but they won’t be closed forever. This useful ad campaign by Gold’s Gym keeps them top of mind by teaching people different ways they can …

Nasojet Print Ad

This ad takes uses a peculiar attention-grabbing image to symbolize a frustrating problem that this nose spray solves—not being able to taste. What problem does your product solve? And how …

Doggy CBD Drops Print Ad

This cute ad campaign is memorable because it’s written directly to the dog, mentioning different situations when they would need to take CBD drops. This idea could be replicated in …

Volkswagon Jetta Print Ad

This type of creative ad is easy to reverse-engineer.

It’s basically saying:

The Jetta is so fast that you’ll need speed bumps on your driveway.

The formula is:

[Product] is

Air Canada Print Ad

Here’s a clever example of how to use your “competition’s” slogan (or any well-known slogan) to your advantage.

 

(This was not a real ad. It was just part of …

The North Face Print Ad

Instead of listing out all the great things about the brand, this simple ad takes one benefit and indirectly highlights it. It doesn’t just directly state “For those who want …

Lego Imagination Print Ad

Without using any words, this ad communicates to parents that legos are more than just toys you step on—they’re imagination-stimulators for your kids.…

Tupperware Stay Home Ad

An easy and effective way to come up with ad ideas is to connect them to current events. What is already on your target audience’s mind (in this case, staying …

Diahatsu Print Ad

This ad captures attention because it’s unexpected. The last benefit people think about when considering a Diahatsu van is picking up women. It’s also is a great example of how …

Starwax Super-Targeted Ad

This ad campaign is a great example of lasering in on one tiny audience and making them feel understood.

Most people see these ads and don’t get it. But clean …