Clever Stihl Leafblower Ad
This is a delightfully clever print ad that takes a boring article and spices it up by showing the letters “blown away” by a powerful leaf blower.…
Category: Print Ads
Marketing, Copywriting, and Direct Mail all got started with the invention of mass printing. Since then paying for placement in a physical publication has become an art, and a science. Here are some classic high converting print ads for inspiration, and sometimes just sheer beauty.
1958 “Features & Benefits” Adding Machine Ad
Lightest! Handiest! Phone Size! 10-Key Keyboard! These are all great features being shown off in this print ad.
They also include some great benefits like:
“Carry it home.”
“So simple …
Ford Escort “Social Proof” Ad
In 1985 the Ford Escort was one of the best selling cars in the world, so this ad listed out all the cars it outsold. This is a great use …
Product describes how it can dye your clothes a different color
This 1968 ad for Rit Liquid Dye uses a great headline and image to grab your attention, then describes how the yellow dress in the picture actually used to be …
Velcro Ad Showing Results/Benefits of Product
This whole ad demonstrates how to replace snaps, hooks, and buttonholes with simple Velcro fasteners. It even shows a closeup of them being sewed on.…
McDonalds promotion using the “Desire to Collect” trigger
This McDonalds ad from 1975 uses one of Joe Sugarman’s Triggers called “Desire To Collect.”
The desire to collect is very strong in humans, and this promotion keeps you “hooked” …
Hilarious “Hot & Spicy” Pringles Ad
This is a clever Hot & Spicy Pringles ad showing a guy eating Pringles lighting up a hot air balloon with his Hot & Spicy breath 😂…
Showing off the “call in” feature on a VCR
In 1989 if you wanted to watch a show but weren’t around to hit “record” on your VCR, and forgot to see the programmed record time, you could call this …
Cool Felix The Cat ad from 1959
This is a fun ad that would be frame-worthy! It uses an eye-catching huge image of Felix The Cat smiling, and has a fun headline pun: “The Cat Is Out …
History of the Telephone Ad
This is a Western Electric ad from 1964 beautifully showing the history of the telephone (up till 1964). Fun fact, they had crude forms of video calls back in 1964! …
Basic Auto Mechanical Knowledge Drawing
This is a great hand-drawn diagram that shows how basic automotive systems work. Each part is labeled with a line & text and color coded.
Kind of wild that before …
Good headline on a ready-to-eat cake ad
This 1975 print ad for “Stir N Front” cake mix is has a cool headline that shows it comes 100% ready to make.…
1955 Jello Magazine Ad
This is a great Jello print ad. Perhaps they should’ve kept this cartoon character as their spokesman instead 🤪…
Dog Groomer Price Justification Chart
Every consultant or freelancer has had to justify their cost at times.
This dog groomer was sick of people snarky remarks like, “WOW it costs less to cut MY hair …
1958 Fender Amps Ad: LISTEN!
This is just an awesome ad in general because of the image. It also has some text explaining why Fender amps are better than the rest.
Overall awesome (and potentially …
1972 Plymouth Fury “Beautiful” Ad
Cool ad for a Plymouth Fury.
It’s headline says “Beautiful” (meaning beautiful on the outside), but then goes into great detail about the interior beauty of the engineering behind the …
1966 Ford Mustang “Youth” Ad
This awesome Ford Mustang print ad from 1966 was designed to tell the kids to screw off and buy that Mustang for yourself 😏…
Social Proof Headline: “America’s Largest Selling Ale”
This 1947 print ad for Ballantine’s Beer uses a Social Proof to promote by saying in the headline: “American’s Largest Selling Ale”…
1911 International Tourism Exhibition in Berlin
This is (in my opinion) a visually stunning poster for the 1911 International Tourism Exhibition in Berlin. It just looks cool!…
Steve Wonder Atari Ad
This 1977 Atari ad shows a blind Steve Wonder saying, “If I could play video games you bet it’d be Atari!” 😂…