Category: Print Ads

Marketing, Copywriting, and Direct Mail all got started with the invention of mass printing.  Since then paying for placement in a physical publication has become an art, and a science. Here are some classic high converting print ads for inspiration, and sometimes just sheer beauty.

1967 version of “eCommerce”

This Johnson Smith Novelty Items magazine ad was how the 1960’s version of “eCommerce” companies worked. They would make compact ads like this with their catalog of popular (or curiosity-inducing)

The Establishment Wig ad

Look….it may not be the best product in the world, but this ad is solid!

• Shows a bunch of cool 1970’s dudes 😎
• Shows the product before/after
• …

1914 Wrigley’s Gum Print Ad

Love how Wrigley’s added a practical use for their gum.  Chewing their gum after every meal will help with indigestion. Chewing it before will help you build an appetite.…

1960’s Band-Aid Print Ad

Great use of call-outs on this image “Need this many?” pointing to three Band-aids on one knee. “Try this.” pointing to one single larger Band-aid.…