If you were flying the Concorde tomorrow you wear a Rolex
This is a great ad that uses the concept of “anchoring” to sell.
Back in the day the Concorde plane was considered an extreme luxury, and a technological marvel. So …
Category: Print Ads
Marketing, Copywriting, and Direct Mail all got started with the invention of mass printing. Since then paying for placement in a physical publication has become an art, and a science. Here are some classic high converting print ads for inspiration, and sometimes just sheer beauty.
1967 Chevette Magazine Ad
While I can’t say if this 1967 Chevette is still a good looking car….I CAN say this is a great looking minimalist ad!…
Give Johnny Walker holiday ad
Johnny Walker Scotch would run these ads around the holiday times, so when people are buying holiday party gifts they instinctively go with Johnny Walker.
This is a great tactic, …
1967 version of “eCommerce”
This Johnson Smith Novelty Items magazine ad was how the 1960’s version of “eCommerce” companies worked. They would make compact ads like this with their catalog of popular (or curiosity-inducing) …
Awesome “one easy piece” 1970’s male jumper ad
This magazine ad is full of innuendo and great 1970’s imagery. It shows a male one-piece jumper and has instructions on where to order it from at the end.…
Great Ford Bronco old-school print ad
This Ford Bronco ad leads strong with a great picture of Bronco off-roading, but also has a whole section at the bottom explaining the features & benefits of the vehicle.…
McGraw-Hill Magazines Ad
Amazing ad from McGraw-Hill that demonstrates what it’s like for someone going into a sales meeting trying to pitch a product.…
How The Simpsons would promote on newspaper
This would’ve been “omni channel marketing” back in the 1990’s! TV shows would try to promote a show or series by taking out ads in the newspaper.…
Great 1961 ad for Ford Econoline trucks
This add uses imagery and text to show why buying an Econoline truck is a great value.…
Image showing you can get A LOT of music for cheap
This is a cool ad from the 1970’s that uses imagery to show you’re getting soooo much for your money.…
The Establishment Wig ad
Look….it may not be the best product in the world, but this ad is solid!
• Shows a bunch of cool 1970’s dudes 😎
• Shows the product before/after
• …
1930’s illustration showing aerodynamic engineering of new cars
This is a BEAUTIFUL and elegant drawing that instantly shows (without words) how much wind drag older cars had versus the newer more aerodynamic cars.
Hat tip to Pat Blakely …
The Wig Establishment Print Ad
Love the before and after images on this wigs for men print ad.…
Yes I want a live monkey!
This has got to be the best headline ever 😂
This copy also shows some helpful benefits and features of owning a monkey. I somehow doubt this ad would fly …
More Doctors Smoke Camels Print Ad
Ok….this didn’t age very well, but the underlying principles of it are solid:
- The ad gives strong social proof showing that doctors prefer the product.
- It has a “sciency-sounding” phrase
Fastest Way for a guy to look great
This 1971 ad for a men’s hair dryer epitomized this era….look at that hair!…
It makes your house look bigger Volkswagen Print Ad
A hilarious headline about the Volkswagen Beetle. Readers will remember this ad every time they see this car.…
1914 Wrigley’s Gum Print Ad
Love how Wrigley’s added a practical use for their gum. Chewing their gum after every meal will help with indigestion. Chewing it before will help you build an appetite.…
1960’s Band-Aid Print Ad
Great use of call-outs on this image “Need this many?” pointing to three Band-aids on one knee. “Try this.” pointing to one single larger Band-aid.…
What year car do the jones drive?
Published in 1959 this newspaper ad made light of the “Keeping up with the Jones” by buying a newer car.…