This ad shows an accident waiting to happen. And it’s easy for parents to imagine why they need to have first aid products on hand.…

This ad does a great job using images that get you to imagine all the benefits (e.g. family bonding and fun) you’ll experience when you go bowling.…

Here’s an example of an ad with an eye-catching image that grabs attention, a curious headline that sucks you into the copy, and copy that helps you “feel” the power …

This ad shows a product focuses on the health benefits of a product normally thought of as being unhealthy. This is unexpected, grabs attention, and gives whiskey-drinkers validation to drink …

Here’s another great example of an ad that uses the “it’s so effective, it even works for ____” formula:

This sunscreen is so strong, it even works for vampires!…

Gyms may be closed now, but they won’t be closed forever. This useful ad campaign by Gold’s Gym keeps them top of mind by teaching people different ways they can …

This ad takes uses a peculiar attention-grabbing image to symbolize a frustrating problem that this nose spray solves—not being able to taste. What problem does your product solve? And how …

This ad is simple and super relatable. Instead of talking about how important anti-glare technology is, it shows it with real-life examples.…

This cute ad campaign is memorable because it’s written directly to the dog, mentioning different situations when they would need to take CBD drops. This idea could be replicated in …

This century-old ad is a great example of how to shift your messaging to fit into current events. How is your product/service useful during our pandemic?…

This type of creative ad is easy to reverse-engineer.

It’s basically saying:

The Jetta is so fast that you’ll need speed bumps on your driveway.

The formula is:

[Product] is …

Here’s a clever example of how to use your “competition’s” slogan (or any well-known slogan) to your advantage.

(This was not a real ad. It was just part of …

Instead of listing out all the great things about the brand, this simple ad takes one benefit and indirectly highlights it. It doesn’t just directly state “For those who want …

Without using any words, this ad communicates to parents that legos are more than just toys you step on—they’re imagination-stimulators for your kids.…

An easy and effective way to come up with ad ideas is to connect them to current events. What is already on your target audience’s mind (in this case, staying …

In the game of winning attention, oftentimes uglier is better.…

This ad captures attention because it’s unexpected. The last benefit people think about when considering a Diahatsu van is picking up women. It’s also is a great example of how …