How The Simpsons would promote on newspaper
This would’ve been “omni channel marketing” back in the 1990’s! TV shows would try to promote a show or series by taking out ads in the newspaper.…
Category: Print Ads
Marketing, Copywriting, and Direct Mail all got started with the invention of mass printing. Since then paying for placement in a physical publication has become an art, and a science. Here are some classic high converting print ads for inspiration, and sometimes just sheer beauty.
Great 1961 ad for Ford Econoline trucks
This add uses imagery and text to show why buying an Econoline truck is a great value.…
Image showing you can get A LOT of music for cheap
This is a cool ad from the 1970’s that uses imagery to show you’re getting soooo much for your money.…
The Establishment Wig ad
Look….it may not be the best product in the world, but this ad is solid!
• Shows a bunch of cool 1970’s dudes 😎
• Shows the product before/after
• …
1930’s illustration showing aerodynamic engineering of new cars
This is a BEAUTIFUL and elegant drawing that instantly shows (without words) how much wind drag older cars had versus the newer more aerodynamic cars.
Hat tip to Pat Blakely …
The Wig Establishment Print Ad
Love the before and after images on this wigs for men print ad.…
Yes I want a live monkey!
This has got to be the best headline ever 😂
This copy also shows some helpful benefits and features of owning a monkey. I somehow doubt this ad would fly …
More Doctors Smoke Camels Print Ad
Ok….this didn’t age very well, but the underlying principles of it are solid:
- The ad gives strong social proof showing that doctors prefer the product.
- It has a “sciency-sounding” phrase
Fastest Way for a guy to look great
This 1971 ad for a men’s hair dryer epitomized this era….look at that hair!…
It makes your house look bigger Volkswagen Print Ad
A hilarious headline about the Volkswagen Beetle. Readers will remember this ad every time they see this car.…
1914 Wrigley’s Gum Print Ad
Love how Wrigley’s added a practical use for their gum. Chewing their gum after every meal will help with indigestion. Chewing it before will help you build an appetite.…
1960’s Band-Aid Print Ad
Great use of call-outs on this image “Need this many?” pointing to three Band-aids on one knee. “Try this.” pointing to one single larger Band-aid.…
What year car do the jones drive?
Published in 1959 this newspaper ad made light of the “Keeping up with the Jones” by buying a newer car.…
Nobody’s Perfect Volkswagen Print Ad
What a wonderfully quirky and funny ad newspaper ad. The Manhattan Advertising Agency created a string of wildly successful Volkswagen Beetle ads in the 1950’s and 1960’s.…
Volkswagen 2 shapes Landscape Print Ad
In the 1950’s and 1960’s The Manhattan Advertising Agency created a string of wildly successful Volkswagen Beetle ads. This is one of the more rare landscape layout ads for non-magazine
1960’s Sanatogen Tonic Wine
This wine ad targets stay-at-home moms by relating to how draining motherhood can be. A free sample for them to try their wine out and see that it helps them …
1939 Ad for Phosferine Tonic Wine
An emotional letter from a customer was published ran an ad in this 1939 print ad. Showing how a little wine can help you deal with depression.…
1979 Dr. Pepper Magazine Ad
This Dr. Pepper ad from 1979 showcases all sorts of different people enjoying a Dr. Pepper soda.…
1905 Coca Cola Ad
This Coca Cola ad from 1905 is so detailed and pretty.
The woman is Lillian Nordica, a popular opera singer in the day. No known videos of her, just paintings, …
Silly Putty Vintage Print Ad
These vintage print ads used amazing hand-drawn images to illustrate the different ways kids could enjoy this toy.
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