Vintage Range Rover ad shows how they are different
This image is very strong. It shows the Range Rover doing something 90% of the cars on the market at the time could not do.…
Category: Print Ads
Marketing, Copywriting, and Direct Mail all got started with the invention of mass printing. Since then paying for placement in a physical publication has become an art, and a science. Here are some classic high converting print ads for inspiration, and sometimes just sheer beauty.
Vintage sneaker ad with unique selling point
A sneaker with a guarantee/ warranty just like a car. That was surely talked about back then. What can your ad offer that would seem out of place in your …
memorable vintage FedEx print ad
The copywriters took a age old question everyone knows and relayed it to the speed in which they deliver package.…
Modern print ad takes advantage pop culture norms
This Stanley hammer ad does a great job of relating to a younger demo and hitting the nail on the head with a relatable pop culture behavior.…
Introducing Pop Tarts Ad
This was an ad from 1969 when Pop Tarts were first introduced. In one image and a little text, the ad shows:
- That they go in the toaster
- How they
Well researched & relatable beer print ad
This was definitely written by someone guilty of a few drunk dials. It shows that the most effective way inside your customers head is by being a customer yourself.
…
1977 Honeywell “Electronic Mail” Ad
This is an eye-grabbing advertisement for Honeywell office equipment that talks about this newfangled technology (for 1977) called “Electronic Mail.”
It’s so funny how email is just part of everyday …
1983 Bacardi Rum Bottlecap Mixer Ad
This is a cool ad for Bacardi Rum that shows all the different beverages you can mix it with, and also throws in a helpful reminder not to drink and …
Vintage sneaker ad describes the shoe perfectly
Nike copy writer describes this shoe perfectly. It fits like a glove and conforms to your foot. I have owned several pairs of these and this copy nailed it.…
Vintage car ad highlights all of the features and benefits of owning a Citroen
The catchy headline is surrounded by illustrated examples to support its claim.
Front and center is a large image of the car and price. Below they list every place you …
1974 Triumph Spitfire Sports Car Ad
Cool ad from 1974 showing the affordability of a Triumph Spitfire sports car vs other luxury brands.
I love how they “fill in” the drawings with real photos to show …
Can you afford to own a Citroen (1960) Ad
This is a cool ad for a Citroen car that show all the features/benefits of the car in one ad.…
Brand Names Foundation “Competition” Ad
This was an ad ran in Reader’s Digest in 1966 asking readers to “write in for a free booklet.”
“Writing in for a free booklet” was the “email signup” of …
Hughes ComSat Satellite Broadcast Ad 1965
This is an ad from Hughes about their new geostationary satellite launched on May 2nd, 1965 showcasing that it would be able to broadcast live television events and even handle …
Poison Gas Sniff Kit
This is a pretty wild product released in 1942 during the middle of World War II, a “Sniff Kit” so you can identify the smells of biochemical warfare gases 😳…
Vintage Nissan Dotson print ad
Great headline that basically says this car is fully loaded. The body copy goes on to expand on the headline.…
Novelty toothpaste vintage ad
My favorite line in this copy is “Best argument yet for brushing 3 times a day”.
Classic ad layout that could be copied for social media ad use:
Headline
Product …
Money-back guarantee from old school Maytag print ad
This is a clever way to offer a xyz year guarantee. They separated themselves from the competition with this line “It is not the one you have now”. …
Social proof in this old school Goodyear headline
“You’ll see why they’re on so many 1970 cars” What a powerful statement. I wonder if it primed the reader to start looking at tires to see if the ad …
