Category: Print Ads

Marketing, Copywriting, and Direct Mail all got started with the invention of mass printing.  Since then paying for placement in a physical publication has become an art, and a science. Here are some classic high converting print ads for inspiration, and sometimes just sheer beauty.

Kools “Cold” Ad

This ad for Kools Cigarettes promotes the menthol in the cigarette as “good” for your throat. Whilst this might be known as false now, this ad does try to convey …

Presto Pressure Cooker Ad

This ad for a pressure cooker goes into detail about how you can cook quick meals with this device.

It even shows you how fast something would cook in a …

Hot Dr Pepper Drink ☕️

In 1969 Dr. Pepper ran an advertising campaign to show people you could also drink Dr. Pepper as a hot beverage.

This is reminiscent of when Campbell’s Soup dried to …

Wake up to Tang

I like this ad because it gives people a new way to use Tang: Drink it as a breakfast drink!

By today’s standard it doesn’t seem super wise to drink …