Category: Print Ads

Marketing, Copywriting, and Direct Mail all got started with the invention of mass printing.  Since then paying for placement in a physical publication has become an art, and a science. Here are some classic high converting print ads for inspiration, and sometimes just sheer beauty.

World’s Toughest Truck Ad

The CyberTruck buzz reminds me of the iPhone launch:

– Everyone thought it was partially stupid (no keyboard was a VERY big deal back then).
– So drastically different it …

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IBM typewriting ball element ad

This wild looking metal ball embossed with letters was the innovation behind the IBM Selectric Typewriter (13m+ sold).

Normally people don’t care *how* something works, but this mechanism was so …

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