Kodak 4-Shot Flashcube Ad 1967
Back in 1967 if it was dark photos barely came out, so this “Flashcube” was affixed to your camera and would light up simultaneously with your picture to light it …
Marketing, Copywriting, and Direct Mail all got started with the invention of mass printing. Since then paying for placement in a physical publication has become an art, and a science. Here are some classic high converting print ads for inspiration, and sometimes just sheer beauty.
Back in 1967 if it was dark photos barely came out, so this “Flashcube” was affixed to your camera and would light up simultaneously with your picture to light it …
This Gatorade ad from 1971 lays out the “scientific” claims for Gatorade being better at quenching thirst than other drinks.…
Nikon displays social proof that supports the headline by displaying images of there long list of best selling cameras over the years. It shows that they have been in this …
To compete with famous Lacoste “Alligator” J.C. Penny invented their own line of clothing with a “Fox” that kind of knocked off the look of the Lacoste Alligator!
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A beautiful ad from Rolls Royce showing off the luxury life they associate with.…
This is a simple ad that shows the product, features and the price. Simple but effective if you have a desirable product with a good reputation.…
Omega taps into the trust power of NASA with this ad. The copywriter basically says “This watch was trusted by NASA astronauts to keep time while traveling to the moon. …
This playful headline cuts to the core. They basically say “you and I both know a Porsche is your dream car, not any others – so don’t settle”…
I definitely don’t treat a rental car the same way I treat my own. Like hitting speed bumps at full speed. The copywriter definitely tapped into our human nature when …
This advertisement for a baseball glove does a great job of explaining all the features of the glove, and even uses some helpful text & arrow callouts to explain.…
This is an awesome advertisement for a movie in 1987 where a kid becomes a “punk rocker” and the parents are really concerned.…
This was a magazine ad for a “dynamite” stereo speaker player that played 8-track music cartridges.…
A Twitter user @eston_esau found his grandpa’s Coat of Arms Letter hung on a wall!
Here was the customized “Rogers” mailer:
This was the original Gary Halbert Coat of Arms …
This ad from Brylcreem hair sprays and hair gels showed what the “in” hairstyles of the early 1970’s were.…
This ad is a testament to the cpy writer knowing exactly who he is marketing to. Good research makes great ads.…
Not sure why, but this movie poster for Kamen Rider just looks….awesome!…
This image is very strong. It shows the Range Rover doing something 90% of the cars on the market at the time could not do.…
A sneaker with a guarantee/ warranty just like a car. That was surely talked about back then. What can your ad offer that would seem out of place in your …
The copywriters took a age old question everyone knows and relayed it to the speed in which they deliver package.…