10 Reasons to buy a Zenith Stereo
This is a great “callout” ad for an old Zenith stereo from 1967. Instead of making “Giant Scary Blocks of Text” explaining the features, this ad uses a line pointing …
Category: Print Ads
Marketing, Copywriting, and Direct Mail all got started with the invention of mass printing. Since then paying for placement in a physical publication has become an art, and a science. Here are some classic high converting print ads for inspiration, and sometimes just sheer beauty.
Catchy “Watching TV While Vacuuming” Image
I’m a sucker for images that immediately grasp your attention, and this one definitely has a “curiosity inducing” vibe.
This is from a 1978 advertising photo with actress Susan Wood …
Wake up to Tang
I like this ad because it gives people a new way to use Tang: Drink it as a breakfast drink!
By today’s standard it doesn’t seem super wise to drink …
“Why are the wheels crooked” Volkswagen Ad
Yet another amazing Volkswagen ad that has a VERY catchy headline and image that make you want to read the finer copy!…
Great analogy about washing hands
As someone who has worn contacts before, I can 100% understand how much you need to wash before taking out contacts 😂
Great analogy!…
Burger King “Actual Size” Print Ad
This magazine ad for a Whopper is nothing really special, but it’s main genius is saying “ACTUAL SIZE” under the picture of the burger.
There’s something so curiosity-inducing about that …
Spuds MacKenzie 1980’s Magazine Ad
This famous 1980’s campaign featured a “cool dog” named Spuds MacKenzie.
It was the idea of a 23 year old art director named Jon Moore working at the Needham, Harper, …
If you were flying the Concorde tomorrow you wear a Rolex
This is a great ad that uses the concept of “anchoring” to sell.
Back in the day the Concorde plane was considered an extreme luxury, and a technological marvel. So …
1967 Chevette Magazine Ad
While I can’t say if this 1967 Chevette is still a good looking car….I CAN say this is a great looking minimalist ad!…
Give Johnny Walker holiday ad
Johnny Walker Scotch would run these ads around the holiday times, so when people are buying holiday party gifts they instinctively go with Johnny Walker.
This is a great tactic, …
1967 version of “eCommerce”
This Johnson Smith Novelty Items magazine ad was how the 1960’s version of “eCommerce” companies worked. They would make compact ads like this with their catalog of popular (or curiosity-inducing) …
Awesome “one easy piece” 1970’s male jumper ad
This magazine ad is full of innuendo and great 1970’s imagery. It shows a male one-piece jumper and has instructions on where to order it from at the end.…
Great Ford Bronco old-school print ad
This Ford Bronco ad leads strong with a great picture of Bronco off-roading, but also has a whole section at the bottom explaining the features & benefits of the vehicle.…
McGraw-Hill Magazines Ad
Amazing ad from McGraw-Hill that demonstrates what it’s like for someone going into a sales meeting trying to pitch a product.…
How The Simpsons would promote on newspaper
This would’ve been “omni channel marketing” back in the 1990’s! TV shows would try to promote a show or series by taking out ads in the newspaper.…
Great 1961 ad for Ford Econoline trucks
This add uses imagery and text to show why buying an Econoline truck is a great value.…
Image showing you can get A LOT of music for cheap
This is a cool ad from the 1970’s that uses imagery to show you’re getting soooo much for your money.…
The Establishment Wig ad
Look….it may not be the best product in the world, but this ad is solid!
• Shows a bunch of cool 1970’s dudes 😎
• Shows the product before/after
• …
1930’s illustration showing aerodynamic engineering of new cars
This is a BEAUTIFUL and elegant drawing that instantly shows (without words) how much wind drag older cars had versus the newer more aerodynamic cars.
Hat tip to Pat Blakely …
The Wig Establishment Print Ad
Love the before and after images on this wigs for men print ad.…