Category: Print Ads

Marketing, Copywriting, and Direct Mail all got started with the invention of mass printing.  Since then paying for placement in a physical publication has become an art, and a science. Here are some classic high converting print ads for inspiration, and sometimes just sheer beauty.

Vapona Bug Killer Spray Print Ad

This relatable image perfectly depicts the shortcomings and frustrations that this bug spray solves. Sometimes with the right images, you barely need any text in your ads.…

Porsche “Unleashed” Print Ad

The headline + photo combination in this ad makes you instantly start imagining what that unleashed energy would feel like. How can you use similes and metaphors to help prospects …

Wonderbra Print Ad

This Wonderbra ad doesn’t even say anything about the product, but it captures attention, and the target market will immediately understand.…

TransferWise Newspaper Ad

The letter format of the ad is eye-catching. It also makes the reader feel like TransferWise is on their side, fighting against the big bad banks.…

Schweppes Print Ad

This ad makes you feel like Schweppes has “taken over” the territory. And if you’re not drinking it, you’re the odd one out.…

Alka-Seltzer Hangover Ad

This ad does a great job using images to tell the story. People who are too lazy to read can understand the entire ad by just looking at the illustrations.…

Volkswagen Vintage Ad

This vintage ad is a great example of how you can take one feature (or in this case, an add-on feature) and create an entire ad out of it.…

Thunderbird Vintage Ad

The headline in the ad invites the audience to join a movement, which creates FOMO. It also adds value by including different drink recipes.…

AMF Bowling Print Ad (1959)

This ad does a great job using images that get you to imagine all the benefits (e.g. family bonding and fun) you’ll experience when you go bowling.…

Corvette Print Ad

Here’s an example of an ad with an eye-catching image that grabs attention, a curious headline that sucks you into the copy, and copy that helps you “feel” the power …

Quinine Whisky Remedy Print Ad

This ad shows a product focuses on the health benefits of a product normally thought of as being unhealthy. This is unexpected, grabs attention, and gives whiskey-drinkers validation to drink …

Brazinco Sun Screen Ad

Here’s another great example of an ad that uses the “it’s so effective, it even works for ____” formula:

This sunscreen is so strong, it even works for vampires!

Gold’s Gym Train At Home Ad

Gyms may be closed now, but they won’t be closed forever. This useful ad campaign by Gold’s Gym keeps them top of mind by teaching people different ways they can …

Nasojet Print Ad

This ad takes uses a peculiar attention-grabbing image to symbolize a frustrating problem that this nose spray solves—not being able to taste. What problem does your product solve? And how …