R180 Smart Cooker Toaster Print Ad
This print ad uses a bunch of swatches of toast starting from light to burnt with the settings used on R180 Smart Cooker Toaster. Showing that this toaster gets your …
Category: Print Ads
Marketing, Copywriting, and Direct Mail all got started with the invention of mass printing. Since then paying for placement in a physical publication has become an art, and a science. Here are some classic high converting print ads for inspiration, and sometimes just sheer beauty.
1976 Parker Pen Mechanical Pencil Ad
There’s something so brilliantly easy to understand about this ad. By showing a “long pencil” it demonstrates how this mechanical feed pencil can last much longer than a regular pencil.…
1973 Ford Pickup Print Ad
I love car ads that actually promote the FEATURES of the car, and this 1973 Ford ad does it perfectly.
It showcases all the practical reasons you’d want this truck, …
Cool “social proof” style Good Year ad
This is a cool “social proof” ad for Good Year Tires that shows allllll the cars for 57 years that used Good Year as their stock tire. It’s like showcasing …
1978 Orson Welles Cadillac Ad
Ahhh 1978, where your whole marketing pitch is: “Big fat guys can fit in the car!” 😂
…
Pratt & Whitney defense contract print ad
Interesting print ad for the F-35 Joint Strike Fighter project. The hidden subtext of this ad was it was published to garner support for the project which was vastly over …
BA Can’t Get It Up Stunt
Around 1999 British Airways was the main sponsor of the London Eye, and they had problems “erecting it” on time. Richard Branson…ever the provocateur…took advantage of this and got a …
IBM typewriting ball element ad
This wild looking metal ball embossed with letters was the innovation behind the IBM Selectric Typewriter (13m+ sold).
Normally people don’t care *how* something works, but this mechanism was so …
Volkswagen Beetle “Ugly” Ad
This classic campaign for the VW Beetle always poked fun at how “ugly” the car was, but then retorted with how practical it is in the copy.
The VW ad …
Chevy Cruise Full Page Newspaper Ad
The Chevy Cruise autonomous driving project took out this full page in the New York Times to show how many lives could be saved by letting computers do all the …
Budweiser’s ad reaching out to new audiences
It seems like Bud did a better job of reaching out to new audiences in 1969 than recently 😬
This ad extended an olive branch to the more sophisticated cocktail …
1966 version of a lead magnet download
Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail expressing interest in a product.
The bottom part of this …
Cool way to show product possibilities
A great way to sell a product is show how many different use cases it has.
This pie crust ad shows all the different pie-possibilities you can make by “sandwiching” …
The Wright Brothers Bicycle Ad
The Wright Brothers funded the development of the first powered airplane with their bike shop.
This was the simple ad they’d post in the Dayton, Ohio newspapers.
The Van Cleve …
Budweiser “don’t add salt” Ad
Some people used to add a little sprinkle of salt to the head of their beers to make it more flavorful.
Budweiser put out an ad to combat that, and …
Grabbing coffee headline
Ok while I admit this headline sounds a little BuzzFeed-Clickbait…it definitely got my attention and lead me to reading the sub-headline about “Flavor Buds.”…
Kool-Aid Benefits Ad
This ad justifies drinking Kool-Aid over soda for it’s nutritional value and price value. I might call BS on the “health value” of it, but overall this ad does a …
Selling supplements in 1909
This ad from McClure’s Magazine in 1909 seems eerily familiar to the advertising promises of many modern supplements:
It’s got vague promises of better performance, and has many “science-y sounding” …
Clever OJ ad makes you look closer at it
This headline totally got me to look closer at the ad, and understand that Minute Maid gives me more OJ for my dollar!…
1978 Ford Pinto Ad
This ad has no copy or anything…just an awesome visual of the product!…