Local business A-Frame marketing
Saw a good example of local business marketing while driving in Houston:
It’s a simple A-Frame this window cleaner puts out in front of a house while cleaning.
If you’re …
Marketing, Copywriting, and Direct Mail all got started with the invention of mass printing. Since then paying for placement in a physical publication has become an art, and a science. Here are some classic high converting print ads for inspiration, and sometimes just sheer beauty.
Saw a good example of local business marketing while driving in Houston:
It’s a simple A-Frame this window cleaner puts out in front of a house while cleaning.
If you’re …
This letter made Gary Halbert a millionaire in 1971. A simple one-pager printed out, sealed in an envelope, and sent to every person in the phone book with the same …
I really like this Michael Cera + CeraVe advertising campaign 😂
This was developed by WPP and Ogilvy after seeing random rumors on Reddit that Michael Cera created CeraVe.
Weeks …
People like this secretly kill it but rarely post how they do it (I know bc a lot of them hire me).
The play for a hangar-flyer like this:
Hire …
I love seeing local flyers like this in the wild.
$2 worth of printing
+
$2 worth of tape
=
1,000’s of eyeballs on your flyers and potentially thousands of …
….The original
Let’s give it a more modernized headline 😂
What if we made it more seasonal and festive??
Let’s give it a totally different 90’s vibe (AI generated):
Let’s …
The CyberTruck buzz reminds me of the iPhone launch:
– Everyone thought it was partially stupid (no keyboard was a VERY big deal back then).
– So drastically different it …
There’s been trouble with the SAT and the ACT, and College Board (owner of the SAT) has been making some business model changes to maximize revenue that are very unfavorable …
An ad like this can cost between $200 and $1,000 in a local magazine. If you fish just ONE CLIENT from this ad, it more than pays for it.
Chat …
Sometimes ads don’t have to be all that informative, rather just “catch the user at the right time.” This is called Evergreen Advertising.
This kind of ad can be run …
This print ad uses a bunch of swatches of toast starting from light to burnt with the settings used on R180 Smart Cooker Toaster. Showing that this toaster gets your …
There’s something so brilliantly easy to understand about this ad. By showing a “long pencil” it demonstrates how this mechanical feed pencil can last much longer than a regular pencil.…
I love car ads that actually promote the FEATURES of the car, and this 1973 Ford ad does it perfectly.
It showcases all the practical reasons you’d want this truck, …
This is a cool “social proof” ad for Good Year Tires that shows allllll the cars for 57 years that used Good Year as their stock tire. It’s like showcasing …
Ahhh 1978, where your whole marketing pitch is: “Big fat guys can fit in the car!” 😂
…
Interesting print ad for the F-35 Joint Strike Fighter project. The hidden subtext of this ad was it was published to garner support for the project which was vastly over …
Around 1999 British Airways was the main sponsor of the London Eye, and they had problems “erecting it” on time. Richard Branson…ever the provocateur…took advantage of this and got a …
This wild looking metal ball embossed with letters was the innovation behind the IBM Selectric Typewriter (13m+ sold).
Normally people don’t care *how* something works, but this mechanism was so …
This classic campaign for the VW Beetle always poked fun at how “ugly” the car was, but then retorted with how practical it is in the copy.
The VW ad …
The Chevy Cruise autonomous driving project took out this full page in the New York Times to show how many lives could be saved by letting computers do all the …