1962 “Pet Monday” ad
In print advertising you had to cram a lot of information into a small space.
This 1962 ad hits all the points of a good sales message:
• Attention: Grabs …
Category: Print Ads
Marketing, Copywriting, and Direct Mail all got started with the invention of mass printing. Since then paying for placement in a physical publication has become an art, and a science. Here are some classic high converting print ads for inspiration, and sometimes just sheer beauty.
Grabbing headline Pop-Tart Ad
This headline really creates quite a bit of curiosity with the giant headline “Oops! We goofed”
I didn’t WANT to read the smaller print of this 1964 ad, but HAD …
McDonald’s Salad Ad from 1987
This is a great simple ad showing off McDonald’s new salads (this was the 1980’s). I wonder if the “toss em all day” was a purposeful joke or not 😂…
Awesome 1980 Boom Box print ad
I love the simplicity and grabbiness of this ad, and how it focuses on one major feature of this stereo: A handle.
It shows that by buying this stereo “boom …
Opossum one pager flyer
This one-pager shows people that opossum’s don’t mean humans any harm, and are helpful for their local environment. This flyer is probably needed because many people don’t like opossum’s because …
Eye Catching Volkswagen Bus Ad
This fun Volkswagen Bus ad uses the eye catching look of the VW Bus to draw you in (I personally think the original 1961 VW Bus is better looking though)!…
1956 Tubeless Tire Magazine Ad
I like this ad because the headline copy and image work together to show the part of your car that actually touches the road is just your tires.…
Karbach Ranch Water Magazine Ad
This is a simple ad for Karbach Ranch Water that shows off it’s ingredients and relatively low health impact (compared to other drinks)…
“The Most Beautiful Vehicle In The World” Dirty Range Rover Ad
This is an amazing ad that’s totally frameable on a wall, and it shows a dirty Range Rover that just went mudding.…
Chubbies “Everywhere Pant” visual ad
You don’t have to describe these pants with too much copy because people already know what pants are….you mainly want to just show they look good.
Then on the backside …
Giving six reasons to own…
Since the car is pretty hideous, this ad for an AMC Gremlin appeals to it’s more practical qualities!…
Beautiful tourism ad for Copenhagen
This is just a cheerful and beautiful ad to encourage tourism to Copenhagen…
Stealing prevention sign seen on a gas station ice cooler
This kind of hilarious (and simple) sign reminds people that stealing is a crime, and their ice will be cursed with melting if they steal it 😂…
“Ten Reasons NOT To Buy” reverse psychology Volkswagen ad
This is a fun way to grab some attention, but saying why NOT to buy the car, but then listing great reasons to buy the car.…
Attention grabbing “mirror” headline
This headline grabs attention by being unusual looking, as if you’re reading from a mirror. Things that are novel can get attention, but alas it’s just a one-time trick.…
Heart-tugging Gillette shaving ad
This ad pulls a few heartstrings saying “I didn’t get the job” from a man who hasn’t shaved.…
AMC Gremlin Ad from 1978 with “6 serious reasons to own”
In addition to showing the product right off the bat, this add uses logical reasons on why to buy a Gremlin. This is much like VW Beetle ads where logic …
Diagram of a drug abuser
This advertising campaign from 197😂3 uses text + arrows to learn how to spot a drug abuser. This is from 50 years ago and would be hilarious to publish today …
Clever Stihl Leafblower Ad
This is a delightfully clever print ad that takes a boring article and spices it up by showing the letters “blown away” by a powerful leaf blower.…
1958 “Features & Benefits” Adding Machine Ad
Lightest! Handiest! Phone Size! 10-Key Keyboard! These are all great features being shown off in this print ad.
They also include some great benefits like:
“Carry it home.”
“So simple …