This Thanksgiving week sale does a lot of things right.

• It offers a simple deal
• It ties the deal to a benefit
• It uses a fun play on words
• It

Instead of offering a fixed discount, Huckberry makes their Black Friday deal a surprise AFTER you purchase. This makes shopping much more exciting. The key here is that everyone wins …

This email does a great job of getting people engaged and curious by offering a “scratch-off discount” for Black Friday.…

Julep takes things to a whole other level by not only offering a Cyber Monday sale, but also a Cyber TUESDAY sale.…

Here’s a formula to test in one of your Cyber Weekend emails:

Simple Offer + Cool GIF

No need for tons of fluffy text in this one; it’s straight to …

This is a great Black Friday offer because it’s super simple—40% off your entire order. This makes it life easier for shoppers.…

This email shows that you don’t always need to come up with something clever for your holiday promo emails. Sometimes all you need is the important details: the offer, the …

This “last chance” reminder email for Black Friday is great because it has a clear, simple offer as well as “Free Shipping” in big bold letters. Everybody loves free shipping!…

Not ALL your Black Friday emails and social media need to jam your deal down people’s throats. Sometimes, a silly, light-hearted nudge is more memorable.…

If you want to take advantage of the entire Black Friday week (and avoid getting lost in the Black Friday deal madness), you can offer a special discount the week …

Before announcing your Black Friday deal, you can connect with your customers and get on their radar by sending a fun Thanksgiving email. This email from JetBlue is just a …

Black Friday and Cyber Monday are great for sales, but don’t forget Giving Tuesday! This is a great opportunity to do some good in the world (while building engagement for …

Black Friday is a great opportunity to turn social media followers into email subscribers. By offering early access to your deals, they’ll be incentivized to sign up.…

Around Black Friday (and Christmas), lots of influencers publish “gift lists”. If you can get on these gift lists—either naturally or through some outreach—you can promote it during your campaign. …

Black Friday is one of the hardest times to stand out and grab attention in inboxes and social feeds. If you want attention for your big sale, one way is …

People have a lot to keep track of on Black Friday. Do them a favor and keep your offer super simple, like Express did in this campaign.…

Here’s a great example of a Black Friday campaign that gets buyers engaged and creates buzz. Just make sure to choose a platform that is still popular.…

A lot of people overthink their Black Friday ads. People are already hyper-sensitive to good deals, so sometimes the best approach is to just keep it simple and easy to …