2 Cold Emails, 1 Good, 1 Bad
This guy has two cold emails:
Email #1: Performs amazing 😀
Email #2: Performs bad ☹️
Email #1 starts off strong:
“I can cut your double-digit [Competitor Name] costs to …
Category: Emails
Here’s some examples of high-selling emails we’ve collected. All of these emails have confirmed done very well.
Austin Shoe Hospital Email with Before/After Pics
This is a great email sent from Austin Shoe Hospital that showcases what services they can do with simple before & after images.
Much like this street adverting experiment the …
Ed Gandia Short and Sweet Email
When it comes to email, sometimes keeping things super short and sweet can generate MORE curiosity (and clicks) than going into a long spiel.
These emails are faster to write, …
1-800-Contacts Warm Email Reminder
This simple email is super effective.
1.) It reminds me to change my monthly contacts, which is very helpful because I always forget. As a customer, I appreciate them for …
Forever 21 Black Friday Email
This simple animated email creates buzz and curiosity because people are curious how much of a discount they’ll get.…
WPBeginners Black Friday Affiliate Email
This is an example of an easy way to earn affiliate sales during Black Friday (or ANY holiday). Just round up all the Black Friday sales that your audience would …
Stanford Design Thinking Gmail Ad
This was an ad seen in Gmail for Stanford Design Thinking courses.…
Bluehost Black Friday Sale Email
This Black Friday sale email from Bluehost lets people know that their sale isn’t just on Friday—it lasts all weekend. It’s a great idea to remind your customers about your …
Yoast Black Friday Reminder Email
Here’s an example of a “last chance” email that goes out 24 hours before your holiday sale ends. It short, sweet, and to the point. (The only thing I would …
Beacon Black Friday Preview Email
To get on people’s radar before their Black Friday sale starts, Beacon sends out some free holiday-themed gifts. After the gift, they tell you to keep an eye out for …
Try using a single call to action for emails
Be careful of sending emails with multiple CTAs.
- They dilute your conversions.
- Once a reader clicks one link, they’re unlikely to come back to the email to click the other
Write 3 versions of a cold email
We see people WAY overthink their cold email style + format.
One trick we have people do inside our forum is write 3 different versions in this order (long, medium, …
Avoid cold emails with really bad introductions
Avoid awkward cold emails with really bad introductions.
Why it’s bad:
- They turn the reader off immediately.
- They make the reader actively dislike you and never want to hear from
Proposal email before/after
This is an example of an email rewrite done in the Kopywriting Kourse’s private member’s forum.
Context: The lead was already interested and asked for a quote for the project.…
Nick Gray “Friend Update” Email
This is an amazing email by Nick Gray (founder of Museum Hack) where he updates his list of friends with random stuff from his life.
This email is awesome …
American Express 0% Deferment Announcement
This is the way American Express announced to all their credit card holders via email they can defer any interest payment for 6 months (although in 6 months when many …
Small Business Email Asking Members To Stay Active
This is a great email for an athlete recovery center telling members they will be shutting down for 14 days due to CoronaVirus, and requesting if members are financially able …
Amazon Email Template Sizing And Text Guidelines
This is an email template used by Amazon that includes it’s sizing guidelines and some written guidelines (which are an excerpt from a book by copywriter John Caples).…
H&M Copy Options Email Template
This is a template sent out by H&M by mistake. You can see how they layout their ad.…
