These are samples of high converting home pages. A good home page will make sure to direct users to an action (either continue to articles, or signup their information).
This is the hilariously crappy website for Berkshire Hathaway which owns around $1 trillion of assets.
The page is so understated and utilitarian, with literally ZERO design, and hasn’t been …
This is a pretty to-the-point page for a short-form clips agency. The headline and picture alone explain their product proposition!…
This opening graphic show exactly how the product works and will bring the prospect value.…
I love the above the fold graphics that show the “+” number graphic above each person that represents credit score improvements. This is accompanied by “+61 Average credit score increase …
This is a beautifully design above the fold homepage. It shows clear images of the product and the headline tells you what it does and how it will benefit you.…
I like this clever headline because it leaves a bit of mystery regarding what this business will do for you. Then you read the sub headline and the service becomes …
The headline & sub headline answer “what’s in it for you”: “personalized surveys, quizzes, and opt-in forms” & “Convert more subscribers and segment your email list.”
We then we a …
I love that this site uses a countdown timer to create a sense of urgency. We also see a social proof via the list of top luxury brands that this …
This video shows 2 photographers at work competing in daily competitions. Graphics indicate there increases rank, votes and award badges.
Below the video we see more social proof in form …
The headline is simple which pairs nicely for the sub headline which is a powerful social proof statement: “Go further with the #1 trusted leader in VPN” + a CTA …
Above the fold does not include a proper CTA but it does have a strong display of social proof by showing a group of celebrities who use the site.
You …
Like any good Email newsletter homepage, it lets the reader know: When they will get the emails, what the emails are about & the estimated read time.
This is simply …
I love headlines with the word “you” !
The sub-headline says exactly “what’s in it for you“: “Truebill empowers you to save more, spend less, see everything, and take …
The headline says it all. It is a clear statement of what this app promises to help you accomplish. The happy customers illustration works well with that promise.…
This non-profit website has some really cool illustration and interesting video to accompany the copy.…
This crypto/NFT startup offers a $25 sign on bonus for a limited time. This gives a sense of urgency.
They also give a generous amount social proof: “FDIC insured”, “…
I love the call out graphics that overlay the image. It gives a preview of the type of useful resources you will get from this product. It does a good …
Homepage copy uses simple language to explain their product. They do this well with the 3 step copy telling the user how everything works. In fact they use the word …
This homepage has all the important elements of a good homepage above the fold.