In print advertising you had to cram a lot of information into a small space.
This 1962 ad hits all the points of a good sales message:
• Attention: Grabs attention of new reader
• Interest: Gives interesting info
• Desire: Makes them desire product
• Action: Specific action
This print ad uses a bunch of swatches of toast starting from light to burnt with the settings used on R180 Smart Cooker Toaster. Showing that this toaster gets your …
A message Apple would send to all of it’s new employees to encourage them to be a little crazy and obsessive over the products they create.…
There’s something so brilliantly easy to understand about this ad. By showing a “long pencil” it demonstrates how this mechanical feed pencil can last much longer than a regular pencil.…
What birth dates are the most common….this chart makes it intuitive to scan it and see where the largest concentration of birthdays are.
I love how intuitive this data is …
37Signals posted this awesome copy on Once.com, and it explains how they’re charging only ONCE for their software and no the standard subscription-style that’s become so common.
Chat GPT:
37Signals …
