1962 “Pet Monday” ad

In print advertising you had to cram a lot of information into a small space.

This 1962 ad hits all the points of a good sales message:
• Attention: Grabs attention of new reader
• Interest: Gives interesting info
• Desire: Makes them desire product
• Action: Specific action

 

Bike Visibility in Traffic

I love stuff where your brain just “gets it right away.” This chart shows the top colors to wear for max safety on a bike. You learn something valuable from …

The Learning Pyramid

Learning can take many forms, and some are better than others:

• Lecture: 5% (Average Retention Rate)
• Reading: 10%
• Audio/Visual: 20%
• Demonstration: 30%
• Group Discussion: 50%…

pluto

How couples meet graphic

WOW. Look how rapidly online dating became the primary way couples meet.

I meet people who don’t like using dating apps, but by the math of it, it’s almost FOOLISH …