This chart from GrowthLab shows why people choose online courses over software sometimes. Software is more viable in making a very large and useful business, but digital products are better for quicker money with low development costs.
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This is a cool graphic by @KateBour with 12 different pricing psychology tips.…
A simple comparison chart can make-or-break someone’s decision to buy. Here’s a great one from Ramon Vanmeer’s company Genius Litter (which was recently on Shark Tank). …
Seth Godin’s been way ahead of the online cohort game, starting AltMBA years ago. It’s interesting how they show their pricing:
…they don’t!
It’s hidden in a random FAQ page.…
Mike was selling air purifiers for $1,000. He couldn’t sell many at that price, so he upped it to $2,000 and then he couldn’t keep them in stock.
What changed?…
Great chart by @asmartbear that shows how cash in the bank affects your lifestyle.
$1,000 = “I can’t lose my job.”
$100,000 = “I can own my house.”
$2,000,000+ = …
