American Express 0% Deferment Announcement

This is the way American Express announced to all their credit card holders via email they can defer any interest payment for 6 months (although in 6 months when many of them have large balances the original interest rates come back on).

Ed Gandia Short and Sweet Email

When it comes to email, sometimes keeping things super short and sweet can generate MORE curiosity (and clicks) than going into a long spiel.

These emails are faster to write, …