Apple’s Rules for Success for employees

This is Apple’s “Rules For Success” they used to have on the back of all employee badges.

Some good rules for life!


Apple’s Rules of Success:

  • Let go of the old, make the most of the future.
  • Always tell the truth, we want to hear the bad news sooner than later.
  • The highest level of integrity is expected, when in doubt, ask.
  • Learn to be a good businessperson, not just a good salesperson.
  • Everyone sweeps the floor.
  • Be professional in your style, speech and follow-up.
  • Listen to the customer, they almost always get it.
  • Create win/win relationships with our partners.
  • Look out for each other, sharing information is a good thing.
  • Don’t take yourself too seriously.
  • Have fun, otherwise its not worth it.
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Base Content Priority Chart

This is a chart that shows how “Base Content” should be the main thing you create, then focus on “Base Promotion”,  then focus on Social Media. The reasoning is you CONTROL AND OWN Base Content and Base Promotional layers, whereas Social Media can go away and you never truly own it.