Avis “We’re only Number 2” Ad Campaign

This “reverse psychology” style ad campaign from Avis did a fun judo-move and turned their “being only No. 2” status into the reason you SHOULD rent a car from them! 

They did this in response to Hertz having an ad campaign showing how they’re #1.

This reminds me of a funny billboard David Letterman took out in response to Jay Leno’s #1 billboard 😂