Avoid cold emails with really bad introductions

Avoid awkward cold emails with really bad introductions.

Why it’s bad:

• They turn the reader off immediately.
• They make the reader actively dislike you and never want to hear from you again.
• They don’t convert.

Quick Fix:
Instead of weird intros and hard sales pitches, try:

• Being as concise as possible.
• Imagine having a friendly, casual conversation with a stranger at a bar or a cafe. That’s the tone you should use.
• Aim to offer simple, obvious value up front – not engage in a wild sales pitch.

Result: Better relationships and better conversions.