Aweber "Get Off LeadPages" Email

This Aweber email is a masterclass in competitor poaching done right. It doesn’t bash LeadPages, it simply says, “Hey, we give you the same thing… for free.”

Marketing analysis

The email goes direct to the user’s wallet pain point — saving “$100s a year.” It references the fact the recipient already uses LeadPages, making it hyper-personal. The CTA pops up twice (“Create a Landing Page Now”) to make the next step stupid-simple.

Why it works

• Targets a warm audience (current users likely to switch)
• Frames offer as a cost-saving, not a new expense
• Adds social proof (testimonial + smiling photo)
• Provides frictionless action steps and support reassurance

Examples

• ConvertKit used similar “free migration” emails to grab Mailchimp users.
• Squarespace ads show how users can quit WordPress headaches.
• HubSpot contrasts its free plan with competitors’ paid ones.