Black Friday Website Traffic Trends (Mobile vs Desktop)

If your website isn’t optimized for mobile, Black Friday is a reason to optimize it. This graph shows that the vast majority of Black Friday traffic comes from mobile (in 2019). Interestingly, it appears that many people in the U.S. find the deals they want on mobile, then switch to a desktop to actually buy.

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Total Addressable Market

When looking at market size it’s helpful to look at the realistic amount you can capture.

TAM: Total demand for a specific product/service in a market.

SAM: Portion of TAM