Blog Reader Attention Statistics

On average, only 20% of blog post text is read. If you want to increase that number, you’ll need to tighten up that copy and create a “slippery slope”.

And if you want people to read it at all, include relevant, eye-catching images.

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Total Addressable Market

When looking at market size it’s helpful to look at the realistic amount you can capture.

TAM: Total demand for a specific product/service in a market.

SAM: Portion of TAM

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