Boots for sale on Craigslist (before and after)

This is from the Kopywriting Kourse forum, where a member posted a rough Craigslist ad for boots and had the main image re-done to be more engaging.

Before, the photo looked like every other amateur product shot at home.

After removing the background and adding callouts, the image was a lot more informative and attractive.

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Interactive Twitter Ad

This Denny’s ad tells the viewer to zoom in on the syrup which reveals a hidden text.

I like that they created a sense of mystery. “what’s in the syrup?”…