Boots for sale on Craigslist (before and after)

This is from the Kopywriting Kourse forum, where a member posted a rough Craigslist ad for boots and had the main image re-done to be more engaging.

Before, the photo looked like every other amateur product shot at home.

After removing the background and adding callouts, the image was a lot more informative and attractive.

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J.C. Penny 1981 “Fox” Ad

To compete with famous Lacoste “Alligator” J.C. Penny invented their own line of clothing with a “Fox” that kind of knocked off the look of the Lacoste Alligator!

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