Boots for sale on Craigslist (before and after)

This is from the Kopywriting Kourse forum, where a member posted a rough Craigslist ad for boots and had the main image re-done to be more engaging.

Before, the photo looked like every other amateur product shot at home.

After removing the background and adding callouts, the image was a lot more informative and attractive.

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Prospect Research Diminishing Returns

This is a great way to show Sales Development Representatives how much benefit they’re getting for time spent on research.

The image is clear, clean, and very relevant to its …

Reebok Pump Michael Chang Ad

Back in the early ’90s, the Reebok Pump was just as popular as Nike’s Air Jordans.

Reebok had some pretty good ads about how their shoes could be “inflated” to …