This was an ad ran in Reader’s Digest in 1966 asking readers to “write in for a free booklet.”
“Writing in for a free booklet” was the “email signup” of the day before the internet.
You would write a physical letter ➡ Send it via Post Office ➡ They would send you the material and collect your name/address to put on their marketing list.
There was so much more work involved in creating a “customer list” back in the day!
I saw another “Our Designer Quit” ad out in the wild!
This variation is “Our Designer Is On Vacation” but it’s still the same hilarious concept.
This style makes people …
We’ll likely see more and more pods do more call-in questions.
When you go through a car wash with different pricing options, does it ACTUALLY make a difference?
I’ll usually select “The Works” but I’m not sure it does anything different …
Saw a good example of local business marketing while driving in Houston:
It’s a simple A-Frame this window cleaner puts out in front of a house while cleaning.
If you’re …
This letter made Gary Halbert a millionaire in 1971. A simple one-pager printed out, sealed in an envelope, and sent to every person in the phone book with the same …
