Built in scarcity pricing structure

The customer is given two options: (really one. If you want this service now)

  1. Join now and pay for the whole year.
  2. Sit on a waitlist if you want to pay month to month.

This makes me think that the “pay yearly” tier could be waitlisted at anytime just like the monthly tier. It’s a odd concept to grasp if you are unfamiliar with this type of service.

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Hidden pricing structure for AltMBA

Seth Godin’s been way ahead of the online cohort game, starting AltMBA years ago. It’s interesting how they show their pricing:

…they don’t!

It’s hidden in a random FAQ page.


Shoe profits bar chart

Wow…this graphic shows a surprising conclusion:

When Nike sells a $100 shoe, they make only $5 in profit.

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Wow, the data presented in this graphic is truly eye-opening …