Business coach with unique pricing structure

Pricing is divided into stages. Each stage is a set of modules in her course. You can also buy the complete course all at once for a lower price. This structure obviously pushes people to buy the entire course. (That’s where the “deal” is)

I can see the stage by stage pricing working for a prospect that is hesitant of spending that much money upfront or someone who is on a tight budget.

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Hidden pricing structure for AltMBA

Seth Godin’s been way ahead of the online cohort game, starting AltMBA years ago. It’s interesting how they show their pricing:

…they don’t!

It’s hidden in a random FAQ page.


Shoe profits bar chart

Wow…this graphic shows a surprising conclusion:

When Nike sells a $100 shoe, they make only $5 in profit.

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Wow, the data presented in this graphic is truly eye-opening …