Pricing is divided into stages. Each stage is a set of modules in her course. You can also buy the complete course all at once for a lower price. This structure obviously pushes people to buy the entire course. (That’s where the “deal” is)
I can see the stage by stage pricing working for a prospect that is hesitant of spending that much money upfront or someone who is on a tight budget.
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This is a cool graphic by @KateBour with 12 different pricing psychology tips.…
A simple comparison chart can make-or-break someone’s decision to buy. Here’s a great one from Ramon Vanmeer’s company Genius Litter (which was recently on Shark Tank). …
Seth Godin’s been way ahead of the online cohort game, starting AltMBA years ago. It’s interesting how they show their pricing:
…they don’t!
It’s hidden in a random FAQ page.…
Mike was selling air purifiers for $1,000. He couldn’t sell many at that price, so he upped it to $2,000 and then he couldn’t keep them in stock.
What changed?…
Wow…this graphic shows a surprising conclusion:
When Nike sells a $100 shoe, they make only $5 in profit.
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Wow, the data presented in this graphic is truly eye-opening …
