3,027 Copywriting Examples From the Present and Past

Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.

drip pricing page slider close up

Drip's Pricing Page Slider

Drip’s pricing page doesn’t just show a number, it responds to you. As you slide the scale to match your...

Copywriting/Pricing/Data
May 11, 2020
Video

Joe Sugarman's Triggers (A Useful List of “Psychological Triggers” to Convince People to Buy)

Joe Sugarman wasn’t just writing ads. He was decoding human psychology. In his legendary book The AdWeek Copywriting Handbook, he...

Ads/Copywriting/Podcast
May 11, 2020
gq outfit breakdown with callouts

GQ outfit photo with callouts

GQ nails this layout. Two Thom Browne suits, each piece numbered and connected to a clean caption. It’s part style...

Copywriting/Images/Sales Pages
May 9, 2020
nick-gray-friend-email-update

Nick Gray "Friend Update" Email

Nick Gray doesn’t send boring newsletters. He sends friendly updates. His “Friends Newsletter” reads like a chat with your most...

Copywriting/Emails/Advice
May 8, 2020
reddit-funny-pie-chart

Funny Pie Chart In Reddit

This simple pie chart about “Incognito mode uses” is hilarious, sure. But it’s also a killer example of how to...

Copywriting/Images/Advice
May 8, 2020
pjrvs minimalist homepage

PJRVS Minimalist Home Page

Paul Jarvis proves you don’t need flashing buttons or funnels that scream “BUY NOW.” His homepage is just 86 words...

Copywriting/Emails/Home Pages
May 6, 2020
90-9-1-friend-distribution

1% Of People Create The Most Content

Most of your followers? They’re just watching. This image shows the classic 90-9-1 rule: 90% lurk, 9% engage, and 1%...

Copywriting/Data/Images
May 6, 2020
bravado spice video pop up

Bravado Spice's home page video pop-up

Bravado Spice Co nails the “welcome popup” game. Before you even scroll, you see rich red hot sauce dripping down...

Copywriting/Videos/Images
May 5, 2020
veed homepage full

Home page with explainer videos

Veed.io nails one of the oldest truths in marketing — show, don’t tell. Instead of describing their product in long...

Copywriting/Home Pages/Videos
May 4, 2020
Cem_Hurturk

Awesome and simple portfolio home page site

Cem Hurturk’s personal site nails the “simple but powerful” vibe. It’s one page, light on copy, and heavy on clarity....

Copywriting/Portfolio/Home Pages
May 3, 2020
reddit coronavirus mask meme
Posted by Neville MedhoraNeville Medhora

Reddit Coronavirus mask meme

This meme nailed public health messaging better than most official campaigns. It’s a funny cartoon explaining why people should wear...

Copywriting/Images/Meme
May 2, 2020
noom pricing page

Noom Pricing Page

Noom’s pricing page is a masterclass in gentle persuasion. After a long onboarding quiz, users hit a screen letting them...

Copywriting/Pricing/Advice
May 2, 2020
coronavirus mask infographic

Coronavirus mask infographic

Fine turned a boring mask comparison into a masterclass in visual persuasion. Their side-by-side infographic makes one product look like...

Ads/Copywriting/Data
Apr 30, 2020
built with pricing structure

Built With Three Tiered Pricing Structure

This pricing chart nails the “three-tier technique” perfectly: Basic, Pro, and Team. The Pro plan isn’t just in the middle—it...

Copywriting/Pricing/Advice
Apr 27, 2020
Build-with-saas-page

BuiltWith Pricing Page

BuiltWith nails the psychology behind a killer pricing page. Three plans, bold colors, and one clear winner — that middle...

Copywriting/Pricing/SaaS Pages
Apr 27, 2020
streamlabs-pricing

Stream Labs Dual Option Pricing

Streamlabs nails the pricing layout here. They make the yearly option look like the obvious, smarter pick. It’s bold, highlighted,...

Copywriting/Pricing/Advice
Apr 18, 2020
free-copy-guides

Free Copywriting Guides

Ever wished you could get a crash course in copywriting from a pro… without paying a cent? That’s what CopywritingCourse.com’s...

Ads/Copywriting/Books
Apr 15, 2020
book-maximum-money-minimum-time-gary-halbert

How To Make Maximum Money In Minimum Time – by Gary Halbert:

Gary Halbert didn’t need fancy design or big budgets. He sold using raw copy that punched readers in the face...

Ads/Copywriting/Books
Apr 15, 2020
book-breakthrough-advertising

Breakthrough Advertising – by Eugene Schwartz:

This is Breakthrough Advertising by Eugene M. Schwartz. It’s a $249 legend that cracks open how ads actually sell. Not...

Ads/Copywriting/Books
Apr 15, 2020
book-a-whack-on-the-side-of-the-head

A Whack on the Side of the Head – by Roger Von Oech

Roger von Oech’s A Whack on the Side of the Head is a creativity classic that helps you see everyday...

Ads/Copywriting/Books
Apr 15, 2020
book-this-book-will-teach-you-how-to-write-better-neville-medhora

This Book Will Teach You How To Write Better – by Neville Medhora

This book cover is a masterclass in clear, confident copy. No fancy design. No clever gimmicks. Just a direct promise:...

Ads/Copywriting/Books
Apr 15, 2020
book-getting-everything-you-can-jay-abraham

Getting Everything You Can Out of All You’ve Got – by Jay Abraham

Jay Abraham’s book Getting Everything You Can Out of All You’ve Got is a masterclass in doing more with what’s...

Copywriting/Books/Videos
Apr 15, 2020
book-ogilvy-on-adverting-david-ogilvy

Ogilvy on Advertising – by David Ogilvy:

This book cover screams confidence. Huge, black, all-caps letters that practically yell “I know what I’m talking about.” Just like...

Ads/Copywriting/Books
Apr 15, 2020
book-advertising-secrets-of-the-written-word1

Advertising Secrets of the Written Word – by Joseph Sugarman:

This unassuming white book, Advertising Secrets of the Written Word by Joseph Sugarman, is basically the Rosetta Stone for copywriters....

Ads/Copywriting/Books
Apr 15, 2020

Command Palette

Search for a command to run...