Save The Cat – by Blake Snyder
This book on screenwriting snuck into marketing circles for a reason. Save The Cat! by Blake Snyder breaks stories into...
American Express 0% Deferment Announcement
When customers panic about payments, smart brands look helpful while quietly winning loyalty. American Express nailed this with a clean,...
Small Business Email Asking Members To Stay Active
When COVID shut down local gyms, this athlete recovery center nailed a tough message—telling members they’d close for 14 days...
Amazon Email Template Sizing And Text Guidelines
Amazon’s AWS email template hides a slick writing masterclass inside it. It’s not just a layout guide—it’s a live demonstration...
H&M Copy Options Email Template
This “oops” ad from H&M shows two copy options left in by accident. But it also gives us a peek...
Huckberry Memorial Day Sale Email
This Huckberry Memorial Day email is a masterclass in seasonal selling. It’s clean, easy to scan, and screams “limited-time deal”...
Huckberrry Labor Day Email
Huckberry nailed the art of making a long email feel effortless. This Labor Day sale email looks fresh, flows perfectly,...
Huckberry Black Friday Email
This Black Friday email nails every element of seasonal e-commerce marketing. It’s clean, bold, and built entirely around one clear...
Swipe File Definition
Every great marketer has a secret stash. It’s called a swipe file. It’s where you collect killer ads, sharp headlines,...
Copywriting Definition
This simple image nails what copywriting really is: using words to persuade. It’s not poetry or essays, it’s business writing...
Headlines - TheHustle
The Hustle’s headlines are mini masterclasses in curiosity. They mix smart humor, cultural relevance, and enough mystery to make you...
Headlines and Titles - Kopywriting Kourse
Ever notice how the headlines on KopywritingKourse.com instantly make you want to click? They’re short, punchy, and loaded with curiosity....
Email promo for Advanced Personal Finance
Ramit Sethi’s email launching How to Win the Game of Advanced Personal Finance is a masterclass in positioning. He’s not...
Churn Down For What Email Subject by AppSumo
Most emails about “reducing churn” sound like watching paint dry. But AppSumo nailed it with a playful twist: “Churn down...
The Hustle Funny "Four Loko" Email Giveaway
The Hustle nails what every referral email should be: funny, fast, and free of fluff. Instead of corporate-sounding “invite your...
Apology email from Leadpages about internet outage
Leadpages nailed their “We’re sorry” email after a 4-hour outage. Instead of hiding behind corporate jargon, they explained what went...
Profile Photo: Neville with Neutral Disdain
Crazy how one face can tell three totally different stories. In this image, the same photo gets rated in three...
TechCrunch event marketing email
This TechCrunch email proves you don’t need paragraphs to persuade. In under 100 words, it turns a discount into an...
Udemy enrollment confirmation email
Right after you buy a course, Udemy hits you with this sleek email. No fluff. Just a giant green “Start...
SEO link request email from Tony Robbins team
A quietly powerful email from Tony Robbins’ team turns “mentions” into backlinks. No long pitch. No pressure. Just a short,...
Ramit Sethi engagement email.
Ramit Sethi pulled a genius move in his newsletter: he didn’t give advice — he asked for it. His email...
Neil Patel style blog notification email.
Neil Patel’s email looks almost too simple: a quick story, one impressive number, a hint of curiosity, and a link....
Social Triggers Email Bootcamp Sales Page
This Social Triggers sales page is slick. It’s long, clean, and sneaky persuasive. Every scroll rewards you with more proof...
Aweber Facebook Group Community Signup Email
AWeber nailed the art of making a marketing email feel like a personal party invite. This isn’t some robotic corporate...