
Decadent Cakes Testimonial Page
No glitter, no gimmicks—just cake fans bragging about how good it tasted. Decadent Cakes nailed the testimonial page by letting...

The Testimonial + Link to Product
Most testimonials just praise a product. This one goes further—it sells. Jenny’s quote about training videos instantly builds curiosity, and...

KopywritingKourse Pricing Page
This pricing page is a masterclass in making people say “yup, that’s worth it.” No hype. No gimmicks. Just clear...

Sales Page That Converts Signup Form Breakdown
Most marketers obsess over their landing page. Derek Halpern knows the real sale happens on the checkout page. His “Sales...

Ramit's How to Talk to Anybody Payment Form
Most checkout pages just want your credit card. This one from I Will Teach You To Be Rich actually makes...

Associate Copywriter Salary Data
This salary chart doesn’t just list one number—it shows a range. That’s smart marketing. By framing expectations with “low,” “average,”...

Three Pronged Pricing
Ever notice how every SaaS pricing page has three plans? That’s not random. It’s a psychological trick called the Goldilocks...
The 12-Step Formula for Sales Letters
Most copy skips straight to "Buy now!" before the reader even cares. The 12-step sales formula fixes that by pulling...
Star Story Solution Copywriting Formula For Lead Generation
Most lead gen pages sound like bad first dates: all talk, no connection. The “Star-Story-Solution” formula flips that by making...
The 5 Basic Objections Copywriting Formula
You can write buttery-smooth copy and still get nothing but silence. The problem isn’t always your product. It’s the silent...
The 1 – 2 – 3 – 4 Formula for Persuasive Copy
Ever stare at a blinking cursor with no clue what to write next? The 1-2-3-4 method fixes that fast. It’s...
The 5-Point Copywriting Formula For Landing Pages
Most landing pages talk at people—blah blah blah features. The best ones talk to people, just like a friend explaining...
The 4 P's of Persuasive Copywriting
Most copy stops at “this is cool.” But buyers don’t buy “cool.” They buy results. The 4P formula fixes that:...

Self Publishing School Order Form
Selling a $1,997 course is no small task. Most buyers hesitate hard at checkout. But Self-Publishing School’s order page makes...

Self Publishing School Pricing
Two plans. One clear winner. That’s the beauty of this pricing table from Self-Publishing School—it gently guides buyers to the...
The 3 Reasons Why Copywriting Formula
Every person landing on your page has a silent checklist they’re running through in seconds. If your copy answers these...
The AIDA Copywriting Formula
AIDA is one of those classic marketing tools that never dies. It walks your reader from “what’s this?” to “take...

Enchanting Marketing About Page
Most About pages read like a snore-worthy résumé. But Henneke from Enchanting Marketing flips the script. Her page feels like...

Sumo About Page
Most About pages are boring history lessons. Sumo flips that. Right at the top, they tell you exactly what you...

Wistia About Page
Most SaaS sites try to prove they can do everything. Wistia flips that script. Their use-case page quietly shows eight...

Social Media Examiner About Page
Most “About” pages read like a résumé. Social Media Examiner’s reads like a story that sells. It grabs attention, shows...

Quick Sprout About Page
Neil Patel’s About page isn’t just a bio—it’s a marketing funnel wearing a friendly smile. You start reading about his...

Nev Blog About Page
Most “About” pages read like dusty resumes. NevBlog’s page? It’s a personality punch in the face. He mixes videos, real...

KopywritingKourse About Page
Neville’s “About” page for KopywritingKourse is a confidence bomb — no fluff, no hype, just proof stacked higher than a...