CEO of NetFlix naming strategy

The CEO of NetFlix Marc Randolph recently shared how they picked the name “NetFlix” from a list of names based on if the domain was available.

They actually didn’t like the name at first!
“We didn’t really like the name Netflix. It sounds like we were doing X-rated films. But it was the best we could do.”

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Total Addressable Market

When looking at market size it’s helpful to look at the realistic amount you can capture.

TAM: Total demand for a specific product/service in a market.

SAM: Portion of TAM