Choose a problem, not a product.

“Choose a problem, not a product.”

This is a great way to think about finding ideas that can sell. Instead of searching for a “product to build” first look for a problem that someone is having.


Q2 is near

Whatever your 2024 goal is, you have 9 more months to complete it

❌ Q1: January, February, March​
✅ Q2: April, May, June
✅ Q3: July, August, September
✅ Q4:

Total Addressable Market

When looking at market size it’s helpful to look at the realistic amount you can capture.

TAM: Total demand for a specific product/service in a market.

SAM: Portion of TAM