Choose a problem, not a product.

“Choose a problem, not a product.”

This is a great way to think about finding ideas that can sell. Instead of searching for a “product to build” first look for a problem that someone is having.

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The Learning Pyramid

Learning can take many forms, and some are better than others:

• Lecture: 5% (Average Retention Rate)
• Reading: 10%
• Audio/Visual: 20%
• Demonstration: 30%
• Group Discussion: 50%…

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