Circle of Influence Concept

The “Circle Of Influence” concept helps figure out what to focus on.

Circle of Control: Things you can fully control. Focus on these most.

Circle of Influence: Things you can have an impact on but can’t fully control.

External Circle: Things you can’t control, and therefore shouldn’t think about as much.

Who’s Your Daddy? (Nike)

This is a great ad for a line of Nike’s retro running shoes. Lining up the two different shoes from different eras both shows off the obvious similarities AND the …