CRO -vs- Copywriting -vs- Digital Marketing

🟦 = “Conversion Rate Optimization”
🟥 = “Copywriting”
🟨 = “Digital Marketing”

Surprising how much larger the term “Digital Marketing” is over the others.

How did I not know this before?

Even number interstates: Side to Side
Odd number interstate roads: Up and Down

I love it when a simple graphic like this teaches …

Apr 15

While this chart isn’t visually very interesting, but the content is very juicy!

This is USA data from 2023 that shows your age and net worth, and what percentage you …

Apr 13

I loved this cool hover-over “Problem Explainer.” In a few hover-overs a company will probably recognize a problem they have. …

Mar 29

When looking at market size it’s helpful to look at the realistic amount you can capture.

TAM: Total demand for a specific product/service in a market.

SAM: Portion of TAM …

Mar 27

Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:…

Mar 26