David Ogilvy Short Text No Jargon

We like reports and correspondence to be well written, easy to read – and short. We are revolted b pseudo-academic jargon, like “attitudinal,” “paradigms,” “demassification,” “reconceptualize,” “suboptimal,” “symbiotic linkage,” “splinterisation,” “dimensionalisation.”

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- David Ogilvy

Get To The Point

Sometimes when writing an article people tell a long and winding story in order to seem clever. Sometimes it’s just better to get to the point!