David Ogilvy Short Text No Jargon

We like reports and correspondence to be well written, easy to read – and short. We are revolted b pseudo-academic jargon, like “attitudinal,” “paradigms,” “demassification,” “reconceptualize,” “suboptimal,” “symbiotic linkage,” “splinterisation,” “dimensionalisation.”

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- David Ogilvy

Whole 30 Rules

I like these simple images that explain the “Whole 30” protocol in simple terms. 

I’m not a huge fan of complex diets because they seem hard to remember and unsustainable,