David Ogilvy Short Text No Jargon

We like reports and correspondence to be well written, easy to read – and short. We are revolted b pseudo-academic jargon, like “attitudinal,” “paradigms,” “demassification,” “reconceptualize,” “suboptimal,” “symbiotic linkage,” “splinterisation,” “dimensionalisation.”

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- David Ogilvy

Funny neck pain image

While this is meant to be a funny image, people can totally relate to this! On one hand you wonder why your neck might be stiff, then you realize for …