David Ogilvy Short Text No Jargon

We like reports and correspondence to be well written, easy to read – and short. We are revolted b pseudo-academic jargon, like “attitudinal,” “paradigms,” “demassification,” “reconceptualize,” “suboptimal,” “symbiotic linkage,” “splinterisation,” “dimensionalisation.”

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- David Ogilvy

Re-working copy

Re-working the copy on a page is important from time to time.

You may spot things your didn’t like, or can improve, or can give better analogies for….ultimately making the …