DuPont Wax Vintage Print Ad

This is a great example of taking your audience’s biggest pain point (e.g. having to spend time waxing your car all the time) and turning it into an ad. It’s also a good example of how you can use the same before and after image to show the product is durable over time.

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AMF Bowling Print Ad (1959)

This ad does a great job using images that get you to imagine all the benefits (e.g. family bonding and fun) you’ll experience when you go bowling.…

Corvette Print Ad

Here’s an example of an ad with an eye-catching image that grabs attention, a curious headline that sucks you into the copy, and copy that helps you “feel” the power …

Instagram vs. Reality Photoshoot

This before-and-after image (well, technically an after-and-before image) is a cool way to show the behind-the-scenes of your brand. Things like this make you seem more personable and “real”, which …

Quinine Whisky Remedy Print Ad

This ad shows a product focuses on the health benefits of a product normally thought of as being unhealthy. This is unexpected, grabs attention, and gives whiskey-drinkers validation to drink …