This is a great example of taking your audience’s biggest pain point (e.g. having to spend time waxing your car all the time) and turning it into an ad. It’s also a good example of how you can use the same before and after image to show the product is durable over time.
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Saw a good example of local business marketing while driving in Houston:
It’s a simple A-Frame this window cleaner puts out in front of a house while cleaning.
If you’re …
This letter made Gary Halbert a millionaire in 1971. A simple one-pager printed out, sealed in an envelope, and sent to every person in the phone book with the same …
I really like this Michael Cera + CeraVe advertising campaign š
This was developed by WPP and Ogilvy after seeing random rumors on Reddit that Michael Cera created CeraVe.Ā
Weeks …
In ourĀ Copywriting Course Office HoursĀ memberĀ Rob RosemanĀ said he wanted to a release a book to his Instagram followers:
Just 4 weeks after thinking of the idea I’m …
Look at this āSplit Testingā Noah Kagan did to find the right book cover: He took a picture from a book store shelf, then rendered different colors of the book …
