Eve Mattress Ad Campaign

This is a small collection of mainly copy ads from Eve Mattress. They are primarily text and hardly feature photos of the features of the mattresses.

A very interesting “blanket” campaign indeed.

Here’s some more ads from this campaign:

Hat tip to Paul Bryant for the recommendation of these ads.

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1967 version of “eCommerce”

This Johnson Smith Novelty Items magazine ad was how the 1960’s version of “eCommerce” companies worked. They would make compact ads like this with their catalog of popular (or curiosity-inducing)