Give people the end result they want

This is a slide from a YouTube video I saw (so sorry….forgot which video this was, so apologies for not crediting it). It was explaining how it’s important to know WHY people are buying a product, so you can better understand their root problem.

This shows they don’t want a drill, but that they need a hole to be drilled, and that hole is for hanging a TV.

How couples meet graphic

WOW. Look how rapidly online dating became the primary way couples meet.

I meet people who don’t like using dating apps, but by the math of it, it’s almost FOOLISH …