Homepage has great graphics and simple but effective copy

I love headlines with the word “you” !

The sub-headline says exactly “what’s in it for you“: “Truebill empowers you to save more, spend less, see everything, and take back control of your financial life.”

This combo next to a huge UI graphic of the app is a great pairing.

As you scroll below the fold you will see excellent social proof via media company blurbs & a user count.