Homepage has great graphics and simple but effective copy
I love headlines with the word “you” !
The sub-headline says exactly “what’s in it for you“: “Truebill empowers you to save more, spend less, see everything, and take back control of your financial life.”
This combo next to a huge UI graphic of the app is a great pairing.
As you scroll below the fold you will see excellent social proof via media company blurbs & a user count.