How interruptions affect productivity and flow

It seems harmless to pause our work for a second to answer a Slack message, check email, or take a quick phone call…

But in reality, it takes a LONG time to get back into full flow (an average of 23 minutes and 15 seconds, according to one study)

This graph shows how interruptions interrupt the workflow of developers. And I’m sure it’s similar for copywriters and other creatives.

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Miro “Just Show It” GIF

Instead of explaining what Miro does, this Twitter ad for Miro just shows a team building a workflow.

Sometimes it’s easier to show, don’t tell.