How interruptions affect productivity and flow

It seems harmless to pause our work for a second to answer a Slack message, check email, or take a quick phone call…

But in reality, it takes a LONG time to get back into full flow (an average of 23 minutes and 15 seconds, according to one study)

This graph shows how interruptions interrupt the workflow of developers. And I’m sure it’s similar for copywriters and other creatives.

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Who’s Your Daddy? (Nike)

This is a great ad for a line of Nike’s retro running shoes. Lining up the two different shoes from different eras both shows off the obvious similarities AND the …