How To Write Headlines Video
This is a quick 5 minute tutorial from Neville Medhora on how to write headlines using “Lenses.”
Here’s a breakdown of the lenses mentioned in the video:
“Competitive” Lens:
Imagine you’re hopped up on caffeine and writing to a guy who has way to much muscle for his height. That’s the tone you want to convey when writing through the “Competitive” Lens:
- Beat the competition!
- Aggressive!
- A-type personalities!
You will be coming up with headlines that show dominance and power over their peers:
- “Beat the HELL out of your friends on your next round of golf”
- “Dominate the search results, and leave Page 2 of Google for your competitors”
- “There’s a losing team, and a winning team. Which do YOU want to be on?”
I personally enjoy writing in this tone because it’s fun. I will say this attitude will appeal more towards men than women (about 80% men and 20% women in my experience).
“Benefit Driven” Lens:
Just show them what they get by using your product. Pretty straightforward form of messaging. Will appeal to:
- Analytical people
- Rational-minded people
- Methodical people
You can use a lot of statistics, testimonials, or feature comparisons.
This Lens is helpful to wear when selling a software product. It’s usually just best to SHOW them the benefits the software or service will provide for them.
- “81% faster than any other WordPress host”
- “Use InfusionSoft and it will handle your entire sales funnel”
- “By viewing your page as a heat map, you can instantly tell what your customers are clicking”
Inspirational Lens:
“You can do this too!”
With the “Inspirational” Lens you want to show what’s possible for someone if they buy your product:
- “Even non-computer nerds can have a WordPress site with zero technical knowledge”
- “You can write headlines like a professional copywriting in the KopywritingKourse“
- “Get the job of your dreams delivered to your email inbox”
