HVAC Facebook Ad before/after

This is an example of a Facebook ad rewrite done in the Kopywriting Kourse’s private members’ area.

Target audience: HVAC engineers

Goal: Get the HVAC engineers to hire this agency to run their ads.

 

Issues in the BEFORE version:

  • Too wordy;
  • Walls of text don’t do well on FB ads;
  • It’s just not that compelling.

 

AFTER version:

  • Direct + clear;
  • Bullet points > wall of text;
  • Lays out specific benefits + competitive advantages.
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Wake up to Tang

I like this ad because it gives people a new way to use Tang: Drink it as a breakfast drink!

By today’s standard it doesn’t seem super wise to drink …