This is an example of a Facebook ad rewrite done in the Kopywriting Kourse’s private members’ area.
Target audience: HVAC engineers
Goal: Get the HVAC engineers to hire this agency to run their ads.
Issues in the BEFORE version:
- Too wordy;
- Walls of text don’t do well on FB ads;
- It’s just not that compelling.
- Direct + clear;
- Bullet points > wall of text;
- Lays out specific benefits + competitive advantages.