HVAC Facebook Ad before/after

This is an example of a Facebook ad rewrite done in the Kopywriting Kourse’s private members’ area.

Target audience: HVAC engineers

Goal: Get the HVAC engineers to hire this agency to run their ads.

 

Issues in the BEFORE version:

  • Too wordy;
  • Walls of text don’t do well on FB ads;
  • It’s just not that compelling.

 

AFTER version:

  • Direct + clear;
  • Bullet points > wall of text;
  • Lays out specific benefits + competitive advantages.
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1967 version of “eCommerce”

This Johnson Smith Novelty Items magazine ad was how the 1960’s version of “eCommerce” companies worked. They would make compact ads like this with their catalog of popular (or curiosity-inducing)