When an industry dies, it doesn’t just disappear into oblivion right away. It slowly shrinks, then shrivels, then consolidates, then becomes a small niche. Think:
Whatever your 2024 goal is, you have 9 more months to complete it
❌ Q1: January, February, March
✅ Q2: April, May, June
✅ Q3: July, August, September
✅ Q4: …
When looking at market size it’s helpful to look at the realistic amount you can capture.
TAM: Total demand for a specific product/service in a market.
SAM: Portion of TAM …
Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:…
Subjects like calculus were hard to get excited about because they never told you WHY this was helpful.
If you give zero evidence why something is useful, it’s hard to …
