Joseph Sugarman Quote About Headlines

All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.

— Joseph Sugarman

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If you can’t advertise yourself, what hope have you being able to advertise anything else?

- David Ogilvy

- Chris Rock

A product designer at WhatsApp listed these 5 rules WhatsApp sticks to when designing a product for over a billion people.

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Sometimes when you start writing, you try so hard, that you end up ruining the fucker.
— Paul McCartney…

The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.

— David Ogilvy …