Joseph Sugarman Quote About Headlines
All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.
— Joseph Sugarman
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Tools are bought, Transformations are sold
Instead of trying so hard to “sell” you can focus more on helping achieve a goal.
Turns out HubSpot’s top sales people don’t “sell” much, but “help” a lot.…
