Kools “Cold” Ad

This ad for Kools Cigarettes promotes the menthol in the cigarette as “good” for your throat. Whilst this might be known as false now, this ad does try to convey the benefits of using their product by demonstrating how it helps you with a problem.

J.C. Penny 1981 “Fox” Ad

To compete with famous Lacoste “Alligator” J.C. Penny invented their own line of clothing with a “Fox” that kind of knocked off the look of the Lacoste Alligator!