Kools “Cold” Ad

This ad for Kools Cigarettes promotes the menthol in the cigarette as “good” for your throat. Whilst this might be known as false now, this ad does try to convey the benefits of using their product by demonstrating how it helps you with a problem.

Interactive Twitter Ad

This Denny’s ad tells the viewer to zoom in on the syrup which reveals a hidden text.

I like that they created a sense of mystery. “what’s in the syrup?”…