Let’s re-do this classic 1950’s David Ogilvy ad for Schweppes Tonic Water.

This old Schweppes ad is a masterclass in timeless visuals. A bearded man inspecting a bottle upside-down—simple, striking, and instantly ownable. The copy? Classic product truth: “You can see the lemon.” But what happens when you remix it for today?

Marketing analysis

By tweaking headlines and visuals (festive, tropical, 90s neon), each version adds new cultural context while keeping the strong core image. That consistency makes the “remix” feel clever, not random. It’s the same brand truth, dressed for different audiences and moments.

Why it works

• Iconic anchor: One strong image can carry endless updates.
• Timeless message: Product proof beats empty slogans.
• Cultural agility: Adapting tone keeps heritage brands relevant.
• Visual humor: Fresh edits invite shares and attention online.

Examples

• Sprite updated “Obey Your Thirst” for Gen Z TikTokers.
• Heinz used AI art remixes of its ketchup bottles.
• Coca-Cola’s seasonal “Share a Coke” edits rotate yearly.
• Duolingo’s meme-style promos reshape the same visual joke.