List of psychological triggers that make people buy
Originally listed out by Joe Sugarman in his book The AdWeek Copywriting Handbook, he identified 24 “triggers” that can cause people to purchase something.
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6 “relationship filters” for finding a partner
Was listening to @heydannymiranda podcast and the guest @justinkan listed out 6 “relationship filters” for finding a partner I’ve never heard.
Thought this was cool! Taken from my Apple Notes …
Apple’s employee onboarding message
A message Apple would send to all of it’s new employees to encourage them to be a little crazy and obsessive over the products they create.…
Email list cleaning
Having done this many times across many email lists, I can tell you it’s healthy for the email list in the long run, but a massive hit to the ego …
Awesome copy announcing “Once”
37Signals posted this awesome copy on Once.com, and it explains how they’re charging only ONCE for their software and no the standard subscription-style that’s become so common.
Chat GPT:
37Signals …