Make actionable steps in “How To” content

People write will often write “How To” content without giving the reader clear, practical ACTIONS to take.

Why it’s bad:

  • It makes it hard to ACT on the content.
  • It fails to really help the reader.
  • It’s forgettable. Without actions, the reader will forget the advice.

Quick Fix:
Add an “action step” for each section in your article.

Who’s Your Daddy? (Nike)

This is a great ad for a line of Nike’s retro running shoes. Lining up the two different shoes from different eras both shows off the obvious similarities AND the …