Make actionable steps in “How To” content

People write will often write “How To” content without giving the reader clear, practical ACTIONS to take.

Why it’s bad:

  • It makes it hard to ACT on the content.
  • It fails to really help the reader.
  • It’s forgettable. Without actions, the reader will forget the advice.

Quick Fix:
Add an “action step” for each section in your article.

How couples meet graphic

WOW. Look how rapidly online dating became the primary way couples meet.

I meet people who don’t like using dating apps, but by the math of it, it’s almost FOOLISH …

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