Make actionable steps in “How To” content

People write will often write “How To” content without giving the reader clear, practical ACTIONS to take.

Why it’s bad:

  • It makes it hard to ACT on the content.
  • It fails to really help the reader.
  • It’s forgettable. Without actions, the reader will forget the advice.

Quick Fix:
Add an “action step” for each section in your article.

Vintage camera ad

This was one of the smallest cameras on the market at the time. Consumers had much doubt that it would take a good picture. The copywriters leaned into this doubt …