Memo on writing from David Ogilvy
If David Ogilvy was around for Twitter, this would be his banger Tweet thread!
If David Ogilvy was around for Twitter, this would be his banger Tweet thread!
I loved this cool hover-over “Problem Explainer.” In a few hover-overs a company will probably recognize a problem they have. …
Whatever your 2024 goal is, you have 9 more months to complete it
❌ Q1: January, February, March
✅ Q2: April, May, June
✅ Q3: July, August, September
✅ Q4: …
When looking at market size it’s helpful to look at the realistic amount you can capture.
TAM: Total demand for a specific product/service in a market.
SAM: Portion of TAM …
Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:…
Subjects like calculus were hard to get excited about because they never told you WHY this was helpful.
If you give zero evidence why something is useful, it’s hard to …