Michael Cera + CeraVe Advertising Campaign

I really like this Michael Cera + CeraVe advertising campaign 😂

This was developed by WPP and Ogilvy after seeing random rumors on Reddit that Michael Cera created CeraVe. 

Weeks before their SuperBowl ad they got influencers to fuel the speculation that Michael Cera was the founder, then released a funny ad disproving it.

Speedy Wash Pricing

When you go through a car wash with different pricing options, does it ACTUALLY make a difference?

I’ll usually select “The Works” but I’m not sure it does anything different …

Q2 is near

Whatever your 2024 goal is, you have 9 more months to complete it

❌ Q1: January, February, March​
✅ Q2: April, May, June
✅ Q3: July, August, September
✅ Q4:


Total Addressable Market

When looking at market size it’s helpful to look at the realistic amount you can capture.

TAM: Total demand for a specific product/service in a market.

SAM: Portion of TAM