Michael Cera + CeraVe Advertising Campaign

I really like this Michael Cera + CeraVe advertising campaign 😂

This was developed by WPP and Ogilvy after seeing random rumors on Reddit that Michael Cera created CeraVe. 

Weeks before their SuperBowl ad they got influencers to fuel the speculation that Michael Cera was the founder, then released a funny ad disproving it.

Bike Visibility in Traffic

I love stuff where your brain just “gets it right away.” This chart shows the top colors to wear for max safety on a bike. You learn something valuable from …

The Learning Pyramid

Learning can take many forms, and some are better than others:

• Lecture: 5% (Average Retention Rate)
• Reading: 10%
• Audio/Visual: 20%
• Demonstration: 30%
• Group Discussion: 50%…

pluto

How couples meet graphic

WOW. Look how rapidly online dating became the primary way couples meet.

I meet people who don’t like using dating apps, but by the math of it, it’s almost FOOLISH …