More Doctors Smoke Camels Print Ad

Ok….this didn’t age very well, but the underlying principles of it are solid:

  • The ad gives strong social proof showing that doctors prefer the product.
  • It has a “sciency-sounding” phrase at the bottom called the “T-Zone.”
  • The product is clearly highlighted in text and photo.

Speedy Wash Pricing

When you go through a car wash with different pricing options, does it ACTUALLY make a difference?

I’ll usually select “The Works” but I’m not sure it does anything different …