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The 3 Reasons Why Copywriting Formula

Every person landing on your page has a silent checklist they’re running through in seconds. If your copy answers these...

Ads/Formulas/Copywriting
Aug 6, 2017

The AIDA Copywriting Formula

AIDA is one of those classic marketing tools that never dies. It walks your reader from “what’s this?” to “take...

Ads/Formulas/Copywriting
Aug 6, 2017

The 4 U's Formula For Social Media

Ever wonder why some headlines pull you in like a magnet? They usually follow the “4 U’s” formula. It’s one...

Formulas/Copywriting/Advice
Aug 5, 2017
Enchanting Marketing -About

Enchanting Marketing About Page

Most About pages read like a snore-worthy résumé. But Henneke from Enchanting Marketing flips the script. Her page feels like...

Copywriting/About Pages/Images
Aug 5, 2017
Who Is Noah Kagan OkDork.com

OkDork About Page

Most About pages read like a LinkedIn summary glued to a website. Noah Kagan’s? It’s a handshake, a laugh, and...

Copywriting/About Pages/Images
Aug 5, 2017
sumo-about

Sumo About Page

Most About pages are boring history lessons. Sumo flips that. Right at the top, they tell you exactly what you...

Copywriting/About Pages/Images
Aug 5, 2017
Kissmetrics-About Us

Kissmetrics About Page

Most About pages scream “Look how awesome we are!” Kissmetrics flips that script. Their About page is all about helping...

Copywriting/About Pages/Data
Aug 5, 2017
wistia-about-page

Wistia About Page

Most SaaS sites try to prove they can do everything. Wistia flips that script. Their use-case page quietly shows eight...

Copywriting/About Pages/Advice
Aug 5, 2017
thefourhourworkweek-about-page

Four Hour Work Week About Page

Most About pages read like a boring resume. Tim Ferriss’s? It’s built like a credibility funnel. The second you land...

Copywriting/About Pages/Data
Aug 5, 2017
sproutsocial-about-page

Sprout Social About Page

Most About pages are boring bios. Sprout Social flips that script and makes theirs a silent sales pitch for talent....

Ads/Copywriting/About Pages
Aug 4, 2017
socialmediaexaminer-about-page

Social Media Examiner About Page

Most “About” pages read like a résumé. Social Media Examiner’s reads like a story that sells. It grabs attention, shows...

Copywriting/Videos/About Pages
Aug 4, 2017
snapapp-about-page

SnapApp About Page

SnapApp nails what most brands miss: turning an “About” page into a trust machine. Instead of buzzwords and stock photos,...

Copywriting/About Pages/Images
Aug 4, 2017
Sitepoint-about-page

SitePoint About Page

Most “About Us” pages are a snooze fest. SitePoint’s? It feels like a team party. Scroll down and you’re greeted...

Copywriting/About Pages/Images
Aug 4, 2017

The 4 C's Formula to Keep Your Copy Clear

Good copy doesn’t win by sounding smart. It wins by being easy to read and impossible to ignore. The secret?...

Ads/Formulas/Copywriting
Aug 1, 2017
quicksprout-about-page

Quick Sprout About Page

Neil Patel’s About page isn’t just a bio—it’s a marketing funnel wearing a friendly smile. You start reading about his...

Copywriting/About Pages/Advice
Jul 31, 2017
kevin-rose-the-journal-email-newsletter

Kevin Rose Email Newsletter (The Journal)

Kevin Rose’s signup page for The Journal is a masterclass in minimalist persuasion. One field. One button. And one magic...

Signup Forms/Copywriting/Emails
Jul 31, 2017
NevBlog-about-page

Nev Blog About Page

Most “About” pages read like dusty resumes. NevBlog’s page? It’s a personality punch in the face. He mixes videos, real...

Copywriting/Videos/About Pages
Jul 31, 2017
NeilPatel-about-page

Neil Patel About Page

Neil Patel’s “About” page is a masterclass in simplicity. Instead of dumping a life story, it asks one question: “Who...

Copywriting/Videos/About Pages
Jul 31, 2017
moz-about-page

Moz About Page

Most “About” pages are snooze-fests. Moz took theirs and made it bingeable. Instead of bragging, they used a timeline to...

Copywriting/About Pages/Data
Jul 31, 2017
Mirasee-about-page

Mirasee About Page

Most About pages read like a corporate obituary: stiff, formal, and boring. Mirasee flips that script. Their page feels alive,...

Copywriting/About Pages/Images
Jul 31, 2017
MarketingProfs-about-page

MarketingProfs About Page

Most About pages are just walls of text. MarketingProfs flipped that script with an infographic-style page packed with stats, visuals,...

Copywriting/About Pages/Data
Jul 31, 2017
KopywritingKours-about-page

KopywritingKourse About Page

Neville’s “About” page for KopywritingKourse is a confidence bomb — no fluff, no hype, just proof stacked higher than a...

Copywriting/About Pages/Data
Jul 31, 2017
Iwillteachyoutoberich-about-page

I Will Teach You To Be Rich About Page

Ramit Sethi’s About page doesn’t pitch — it connects. It feels like a confident friend walking you through their story,...

Copywriting/About Pages/Quotes
Jul 31, 2017
hubspot-about-page

HubSpot About Page

Most “About” pages feel like a textbook—long, boring, and way too serious. HubSpot’s “Our Story” page is the opposite. It’s...

Copywriting/Videos/About Pages
Jul 31, 2017
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