Redhook new branding billboard

This billboard brings attention to the change in the bottle’s label.

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The 4 C’s Formula is a checklist you can use to edit any piece of copy.

Clear: Is it direct and easy to understand?

Concise: Is there anything you can …

Jul 19

Matter is an app that enables users to request and receive professional feedback.

Instead of waiting for an annual review with your manager, Matter lets you request feedback from different …

Jun 22

Fitbit has 10 different products and many more accessories to choose from.

In order to help the buyer find the right fit, Fitbit has a 3-question quiz that results in …

Jun 15

This Pee Wee Tee Vee ad from 1965 is basically one big objection-buster.

Apart from its clever name, it effectively weaves features and benefits together, answering potential objections in the …

Jun 6