Redhook new branding billboard

This billboard brings attention to the change in the bottle’s label.

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While this ad is for a product that we’re 99.999999% doesn’t work at all, the ad itself is intriguing.

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Nov 28

The 4 C’s Formula is a checklist you can use to edit any piece of copy.

Clear: Is it direct and easy to understand?

Concise: Is there anything you can …

Jul 19

Matter is an app that enables users to request and receive professional feedback.

Instead of waiting for an annual review with your manager, Matter lets you request feedback from different …

Jun 22

Fitbit has 10 different products and many more accessories to choose from.

In order to help the buyer find the right fit, Fitbit has a 3-question quiz that results in …

Jun 15