Regular Fit vs Athletic Fit Shirts

State & Liberty is a brand that makes dress shirts for athletes.

If you’re thinking, “Is that specific fit really such a big deal?”…

Images like this show the difference off directly. It’s not just a fashion argument, it’ll also eliminate the really nasty sweat spots that build up with ill-fitting shirts.

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Q2 is near

Whatever your 2024 goal is, you have 9 more months to complete it

❌ Q1: January, February, March​
✅ Q2: April, May, June
✅ Q3: July, August, September
✅ Q4:

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Total Addressable Market

When looking at market size it’s helpful to look at the realistic amount you can capture.

TAM: Total demand for a specific product/service in a market.

SAM: Portion of TAM