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Remove excess words, use “more info” links

  • Copywriting

Instead of explaining everything on the same page, you can remove lots of excess words by placing them on “more info” pages for people who do want to research more.

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Application Form Word Reduction Copywriting Example
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Make “Warning Labels” more effective with using bullet lists

All the stuff to put on a sales page

  • Copywriting
  • Landing Pages
  • SaaS Pages
  • Sales Pages

Here’s a bunch of sections to include on a sales page.…

Jan 4
9

Updating a Google Presentations slide to be better

  • Before and After
  • Copywriting

Updating a Google Presentations slide:

BEFORE:
– Just a random list of things about an extract.
– No action step.

AFTER:
– Standardized format, can be used through rest of …

Dec 16
4

Weapons of Mass Creation Poster

  • Copywriting
  • Images

This is a cool poster a lot of agencies and writers have on the wall. Hat tip to a post from @PeepLaja for the idea!…

Nov 10
8

“The test of all communication is: “Does it sell the product?” Just don’t do it at the cost of good morals, good manners, and good...Read More

- Earl Nightingale
Jul 30
30

AC Tuneup Direct Mail Flyer

  • Copywriting
  • Direct Mail
  • Flyers

This is an interesting AC tuneup flyer left on a door. It sounds very personal, explains what the service includes, and has a friendly tone.

It also gives nice incentive …

Jul 26
21
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