Remove excess words, use “more info” links
Instead of explaining everything on the same page, you can remove lots of excess words by placing them on “more info” pages for people who do want to research more.
Visit LinkInstead of explaining everything on the same page, you can remove lots of excess words by placing them on “more info” pages for people who do want to research more.
Visit LinkI loved this cool hover-over “Problem Explainer.” In a few hover-overs a company will probably recognize a problem they have. …
Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:…
This is a cool graphic by @KateBour with 12 different pricing psychology tips.…
Copywriting in real life:
• Meh Headline: “Lost Cat”
• Great Headline: “Dude Where’s My Cat?”
Something that stands out even just a little can get way more attention.…
Which of these do you think would do better? A or B?
In our community site Laurie Bell completed this A/B split test:
Which of these Facebook ads will do …