Remove excess words, use “more info” links
Instead of explaining everything on the same page, you can remove lots of excess words by placing them on “more info” pages for people who do want to research more.
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10 Reasons to buy a Zenith Stereo
This is a great “callout” ad for an old Zenith stereo from 1967. Instead of making “Giant Scary Blocks of Text” explaining the features, this ad uses a line pointing …
Hims Facebook Ad
This is a Facebook Ad that goes STRAIGHT to the point! 🍆…
Dog Copywriting 😂
Even dogs can write great copy!
It has a clear CTA (Call To Action) and explains why to follow that action.…
Chemicals used in cigarettes
The genius of this simple image is it shows the scientific name of a chemical plus a scary thing it’s also used for.
• Methanol → Jet Fuel
• Methane …