Remove excess words, use “more info” links
Instead of explaining everything on the same page, you can remove lots of excess words by placing them on “more info” pages for people who do want to research more.
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Story Circle
This is what a “Story Circle” looks like when writing a script. This is a great way to run a character through a proper story arc.…
Amazon Email Template Sizing And Text Guidelines
This is an email template used by Amazon that includes it’s sizing guidelines and some written guidelines (which are an excerpt from a book by copywriter John Caples).…
H&M Copy Options Email Template
This is a template sent out by H&M by mistake. You can see how they layout their ad.…
Shattered Glass Bears 😳
Some simple but effective copywriting at a zoo explaining why the glass in the bear area is broken!…
Getting 3 Copywriters To Write For You
This is a clever image showcasing the concept of 3 copywriters helping you write.…
